{"id":388227,"date":"2011-04-22T09:35:00","date_gmt":"2011-04-22T09:35:00","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/"},"modified":"2011-04-22T09:35:00","modified_gmt":"2011-04-22T09:35:00","slug":"liverpool-land-premier-league-record-25m-a-year-kit-deal","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/","title":{"rendered":"Liverpool land Premier League record \u00a325m-a-year kit deal"},"content":{"rendered":"<p>\n<h3>By Andrew Kennedy<\/h3>\n<h4>22 Apr 2011 10:35:00<\/h4>\n<\/p>\n<div readability=\"68.5482534044\">\n<div readability=\"17.9340659341\">\n<div><img decoding=\"async\" alt=\"The Paisley Gateway of Anfield at Liverpool Football Club(Getty Images)\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news.jpg\" \/><\/p>\n<\/div>\n<p>The Paisley Gateway of Anfield at Liverpool Football Club(Getty Images)<\/p>\n<h4>Related Links<\/h4>\n<h4>Teams<\/h4>\n<\/div>\n<p><span readability=\"33.4316860465\"><a href=\"http:\/\/www.goal.com\/en-gb\/teams\/england\/98\/liverpool\">Liverpool<\/a> have landed the biggest kit deal in the history of the <a href=\"http:\/\/www.goal.com\/en-gb\/news\/2896\/premier-league\">Premier League<\/a>, securing a \u00a325 million-a-year contract with Boston-based company Warrior Sports.<\/p>\n<p>The switch doubles the \u00a312m deal the club currently has with Adidas, who opted not to match the offer of the American company which is a subsidiary of New Balance, and also surpasses the previous \u00a323.3m-a-year British record paid by Nike to Manchester United.<\/p>\n<p>With the Merseyside club set to miss out on the Champions League \u2013 and the substantial revenue the competition brings \u2013 for a second successive season, concerns have been raised as to how reinvestment in the side would be funded, with almost \u00a360m spent on the acquisitions of Luis Suarez and Andy Carroll in January.<\/p>\n<p>Warrior Sports, who are prominent in the lacrosse world, will take over production of Liverpool shirts in time for the 2012\/2013 season, with the agreement believed to a be a long-term contract.<\/p>\n<p>According to PR Marketing, a German company, Liverpool are the fourth biggest shirt sellers in football behind Real Madrid, Manchester United and Barcelona, with approximately 900,000 replica jerseys sold annually.<\/p>\n<p>The news will come as a major blow to Adidas, but is a continuation of owners Fenway Sports Group&#8217;s business policy, with their baseball team the Boston Red Sox also recently announcing a long-term contract with New Balance.<\/p>\n<p><\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news-150x150.jpg\" \/><\/p>\n<p>Read more here:<br \/>\n<a target=\"_blank\" href=\"http:\/\/www.goal.com\/en-gb\/news\/2896\/premier-league\/2011\/04\/22\/2452923\/liverpool-land-premier-league-record-25m-a-year-kit-deal\" title=\"Liverpool land Premier League record \u00a325m-a-year kit deal\" rel=\"noopener noreferrer\">Liverpool land Premier League record \u00a325m-a-year kit deal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> By Andrew Kennedy 22 Apr 2011 10:35:00 The Paisley Gateway of Anfield at Liverpool Football Club(Getty Images) Related Links Teams Liverpool have landed the biggest kit deal in the history of the Premier League , securing a \u00a325 million-a-year contract with Boston-based company Warrior Sports. The switch doubles the \u00a312m deal the club currently has with Adidas, who opted not to match the offer of the American company which is a subsidiary of New Balance, and also surpasses the previous \u00a323.3m-a-year British record paid by Nike to Manchester United. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-388227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liverpool land Premier League record \u00a325m-a-year kit deal - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Liverpool land Premier League record \u00a325m-a-year kit deal - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"By Andrew Kennedy 22 Apr 2011 10:35:00 The Paisley Gateway of Anfield at Liverpool Football Club(Getty Images) Related Links Teams Liverpool have landed the biggest kit deal in the history of the Premier League , securing a \u00a325 million-a-year contract with Boston-based company Warrior Sports. The switch doubles the \u00a312m deal the club currently has with Adidas, who opted not to match the offer of the American company which is a subsidiary of New Balance, and also surpasses the previous \u00a323.3m-a-year British record paid by Nike to Manchester United.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Liverpool land Premier League record \u00a325m-a-year kit deal\",\"datePublished\":\"2011-04-22T09:35:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/\"},\"wordCount\":256,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/\",\"name\":\"Liverpool land Premier League record \u00a325m-a-year kit deal - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news.jpg\",\"datePublished\":\"2011-04-22T09:35:00+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/#primaryimage\",\"url\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news.jpg\",\"contentUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/f9a3112623_news.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Liverpool land Premier League record \u00a325m-a-year kit deal - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/04\/22\/liverpool-land-premier-league-record-25m-a-year-kit-deal\/","twitter_card":"summary_large_image","twitter_title":"Liverpool land Premier League record \u00a325m-a-year kit deal - Ghanamma.com","twitter_description":"By Andrew Kennedy 22 Apr 2011 10:35:00 The Paisley Gateway of Anfield at Liverpool Football Club(Getty Images) Related Links Teams Liverpool have landed the biggest kit deal in the history of the Premier League , securing a \u00a325 million-a-year contract with Boston-based company Warrior Sports. 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