{"id":378814,"date":"2011-04-12T18:28:57","date_gmt":"2011-04-12T18:28:57","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/04\/12\/more-coca-cola-for-big-brother-amplified\/"},"modified":"2011-04-12T18:28:57","modified_gmt":"2011-04-12T18:28:57","slug":"more-coca-cola-for-big-brother-amplified","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/04\/12\/more-coca-cola-for-big-brother-amplified\/","title":{"rendered":"More Coca Cola for Big Brother Amplified!"},"content":{"rendered":"
\n

\"\"<\/a>Don\u2019t worry, the housemates for the upcoming sixth season of the Big Brother Africa will not only be gulping down Coca Cola products; they will still have their alcohol, get loose and create all the \u00a0drama and exciting TV viewing moments that Africa has grown to love. Africa\u2019 biggest reality series and Coca Cola are uniting\u00a0 in an exciting new partnership around the upcoming BIG BROTHER AMPLIFIED. The world\u2019s largest soft drink brand has become a headline sponsor for M-Net\u2019s 91 day reality super-series set to launch on DStv on Sunday May 1.<\/span><\/p>\n

According to M-Net Africa Managing Director Biola Alabi, the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise. \u00a0\u201cWe are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.\u201d<\/p>\n

She goes on to say, \u201cM-Net is confident that with Coca Cola we can bring to Big Brother fans, whose loyalty to and enthusiasm for the series is the driving force behind its success, a fantastic fresh new season\u00a0 of Big Brother!\u201d<\/p>\n

Coca-Cola Nigeria marketing director, Austin Ufomba said \u201cCoca-Cola is delighted to partner with M-Net to refresh and amplify Big Brother Africa, the hugely popular reality TV show that has become a unifying entertainment platform for the continent\u2019s youth\u201d.<\/p>\n

He explained his company\u2019s rationale for the partnership. \u201cThis partnership advances our objective to connect to our consumers\u2019 passion points. It also presents us with a valued opportunity to help dial up integrative cross-cultural conversations among the youth of this very diverse continent.\u201d<\/p>\n

He continues, \u201cAs a brand, Coca-Cola has consistently promoted Friendship, Optimism and Happiness \u2013 all of which are values that Big Brother Africa equally espouses. Our partnership with M-Net on this franchise will give the viewers a more intense experience of Open Happiness during the 91 days of this new season, aptly tagged \u2018Big Brother Amplified\u2019. Our flagship brand will be supported in this task by Eva, our premium bottled water; Cappy, our fruity juice brand; and Sprite, our edgy lifestyle brand. Significantly, Big Brother Amplified will begin airing in May 2011, when we celebrate Coca-Cola\u2019s 125th Anniversary\u201d.<\/p>\n

With the logo of the show released recently, the countdown to BIG BROTHER AMPLIFIED has intensified as the final rounds of selection are completed and the show\u2019s producers Endemol put the finishing touches to a redesigned BIG BROTHER house.<\/p>\n

Fans of the show can get news and updates on Twitter and Facebook, and on the show\u2019s dedicated website www.mnetafrica.com\/bigbrother. So with the countdown to the series heating up, get up amped up for BIG BROTHER AMPLIFIED!<\/p>\n<\/div>\n<\/p>\n

See more here: <\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t worry, the housemates for the upcoming sixth season of the Big Brother Africa will not only be gulping down Coca Cola products; they will still have their alcohol, get loose and create all the \u00a0drama and exciting TV viewing moments that Africa has grown to love. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-378814","post","type-post","status-publish","format-standard"],"yoast_head":"\nMore Coca Cola for Big Brother Amplified! - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/04\/12\/more-coca-cola-for-big-brother-amplified\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"More Coca Cola for Big Brother Amplified! 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