{"id":359228,"date":"2011-04-01T18:50:52","date_gmt":"2011-04-01T18:50:52","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/04\/01\/hms-new-collection-falls-flat\/"},"modified":"2011-04-01T18:50:52","modified_gmt":"2011-04-01T18:50:52","slug":"hms-new-collection-falls-flat","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/","title":{"rendered":"H&#038;M&#8217;s new collection falls flat"},"content":{"rendered":"<p><div readability=\"84.608006042296\">    <!-- KEEP --><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg.jpg\" alt=\"handm_fashion_against_aids.top.jpg\" width=\"475\" height=\"275\" border=\"0\" class=\"cnnstoryImageFull\" \/><span><b>Gossip Girl&#8217;s Penn Badgley models in H&#038;M&#8217;s new ad campaign for its Fashion Against AIDS collection.<\/b><\/span><span id=\"fb-recommend\"\/><br \/>\n<span>By Jessica Dickler, staff writer<\/span><span>April 1, 2011: 2:40 PM ET<\/span><!--startclickprintexclude--><br clear=\"all\"\/><\/p>\n<p>NEW YORK (CNNMoney) &#8212; H&#038;M&#8217;s latest Fashion Against AIDS collection, which debuts later this month, aims high for charity but falls flat on fashion.<\/p>\n<p>The line of clothing and accessories, including T-shirts, shorts, parkas and jump suits, are all unisex in muted tones and simple silhouettes. Prices range from $3.99 for a box of condoms to $79.99 for a white leather vest.<\/p>\n<p>&#8220;I don&#8217;t love it, but I do I think the cause is great and any kind of awareness to AIDS is important,&#8221; said fashion stylist Holly Copeland.<\/p>\n<p>Unisex clothes are also inherently unflattering, Alexandra Greenawalt, another New York-based fashion stylist, added. &#8220;The whole collection has a shapeless feel to it which is embraced in retail but as a stylist I stay away from it.&#8221;<\/p>\n<p>The collection marks the retailer&#8217;s fourth annual AIDS awareness effort and 25% of the proceeds from the sales will go to HIV\/AIDS prevention and awareness programs. But AIDS is not exactly the charity du jour. Particularly in light of the <a href=\"http:\/\/money.cnn.com\/2011\/03\/29\/news\/economy\/swiss_re_disaster\/index.htm\">recent earthquake and tsunami<\/a> in Japan and the <a href=\"http:\/\/money.cnn.com\/2011\/03\/18\/pf\/lady_gaga_japan_relief\/index.htm\">fashion fundraising efforts<\/a> that followed, it is a disease that receives very little attention lately.<\/p>\n<p>But that&#8217;s partly why the company feels it&#8217;s more important than ever to highlight the issue. &#8220;Young people are such a major risk and these are people that are coming into our stores every day,&#8221; said H&#038;M spokeswoman Jennifer Ward.<\/p>\n<p>Sales will likely be helped by some star power. Many celebrities, such as Selma Blair, Ginnifer Goodwin and <i>Gossip Girl<\/i>&#8216;s Penn Badgley got on board to promote the campaign.<\/p>\n<p>&#8220;I think it is fitting that this collection is androgynous in style, as the disease affects both men and women equally,&#8221; Selma Blair said in a statement. &#8220;It is a universal problem and we are all in this together. HIV\/AIDS is a disease that can be avoided and it is especially tragic when our ignorance is what keeps us from safety.&#8221;<\/p>\n<p>As in previous years, H&#038;M has partnered with Designers Against AIDS, or DAA, on the collection. With the help of other celebrity endorsements, the initiative has raised more than $5.9 million since its inception in 2007. Those funds were also donated to various projects aimed to increase awareness of HIV\/AIDS.<\/p>\n<p>The limited-edition collection will go on sale in 150 stores worldwide April 26. &#8220;We&#8217;re expecting an amazing day when we launch it,&#8221; Ward said.\u00a0<a href=\"http:\/\/money.cnn.com\/2011\/04\/01\/pf\/hm_hiv_aids_collection\/index.htm?section=money_topstories&#038;utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+rss%2Fmoney_topstories+%28Top+Stories%29#TOP\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.cdn.turner.com\/money\/images\/bug.gif\" alt=\"To top of page\" border=\"0\" width=\"7\" height=\"7\" \/><\/a><\/p>\n<p><!--endclickprintexclude--><\/div>\n<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg-150x150.jpg\" \/><\/p>\n<p>See more here:<br \/>\n<a target=\"_blank\" href=\"http:\/\/rss.cnn.com\/~r\/rss\/money_topstories\/~3\/SL7ybnwEaeo\/index.htm\" title=\"H&#038;M's new collection falls flat\" rel=\"noopener noreferrer\">H&#038;M&#8217;s new collection falls flat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Gossip Girl&#8217;s Penn Badgley models in H&#038;M&#8217;s new ad campaign for its Fashion Against AIDS collection. By Jessica Dickler, staff writer April 1, 2011: 2:40 PM ET NEW YORK (CNNMoney) &#8212; H&#038;M&#8217;s latest Fashion Against AIDS collection, which debuts later this month, aims high for charity but falls flat on fashion. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-359228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M&#039;s new collection falls flat - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"H&amp;M&#039;s new collection falls flat - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Gossip Girl&#039;s Penn Badgley models in H&amp;M&#039;s new ad campaign for its Fashion Against AIDS collection. By Jessica Dickler, staff writer April 1, 2011: 2:40 PM ET NEW YORK (CNNMoney) -- H&amp;M&#039;s latest Fashion Against AIDS collection, which debuts later this month, aims high for charity but falls flat on fashion.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"H&#038;M&#8217;s new collection falls flat\",\"datePublished\":\"2011-04-01T18:50:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/\"},\"wordCount\":443,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/\",\"name\":\"H&M's new collection falls flat - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg.jpg\",\"datePublished\":\"2011-04-01T18:50:52+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/#primaryimage\",\"url\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg.jpg\",\"contentUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/04\/8e50b2c1st_aids.top_.jpg.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H&M's new collection falls flat - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/04\/01\/hms-new-collection-falls-flat\/","twitter_card":"summary_large_image","twitter_title":"H&M's new collection falls flat - Ghanamma.com","twitter_description":"Gossip Girl's Penn Badgley models in H&M's new ad campaign for its Fashion Against AIDS collection. 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