10:40 ET<\/span>
\n<\/span><\/p>\nMany of the UK’s biggest radio broadcasters have joined forces to launch a system for listening to their stations over the internet.<\/p>\n
UK Radioplayer brings together commercial outlets alongside BBC stations in an attempt to boost online listening.<\/p>\n
Only 3% of people access radio via the web and growth has been sluggish.<\/p>\n
Although broadcasters will now use the same interface, they are free to customise it and include advertising.<\/p>\n
Among the radio groups supporting the project are Global, GMG, Bauer Media and UTV Radio, as well as the BBC.<\/p>\n
Tim Davie, director of audio and music at the BBC, welcomed the move, but conceded it was perhaps overdue.<\/p>\n
“It is true that, to a certain extent, the radio industry has lacked the level of innovation of television,” he said.<\/p>\n
Mr Davie suggested that the launch of UK Radioplayer, along with a BBC trial of high bitrate HD radio, indicated a renewed determination to innovate.<\/p>\n
No guarantee of quality<\/span><\/p>\nThe UK Radioplayer is intended to offer some consistency to users, with all players having the same basic controls, search function and favourites option.<\/p>\n
However the system does not guarantee that all radio stations will provide the same quality of audio stream.<\/p>\n
Broadcasters remain free to chose lower or higher bitrates, said Michael Hill, managing director of Radioplayer Ltd.<\/p>\n
He told BBC News: “We wanted to leave it to stations to chose their own bitrate. That is the way for small stations to keep their costs down.”<\/p>\n
At launch, the Radioplayer will only work on devices that are capable of running Adobe’s Flash platform. That includes most personal computers and some mobile phones and tablets.<\/p>\n
A version capable of running on Apple devices will follow shortly, said Mr Hill.<\/p>\n<\/p><\/div>\n<\/p>\n
Link:
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