{"id":348028,"date":"2011-03-29T18:17:39","date_gmt":"2011-03-29T18:17:39","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/"},"modified":"2011-03-29T18:17:39","modified_gmt":"2011-03-29T18:17:39","slug":"windows-phone-to-eclipse-iphone-forecast","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/","title":{"rendered":"Windows Phone to eclipse iPhone &#8211; forecast"},"content":{"rendered":"<p><div readability=\"116.63849056604\">    <!-- KEEP --><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif.gif\" alt=\"chart_smartphone_market.top.gif\" width=\"475\" height=\"265\" border=\"0\" class=\"cnnstoryImageFull\" \/><span id=\"fb-recommend\"\/><br \/>\n<span>By <a href=\"mailto:david.goldman@turner.com\">David Goldman<\/a>, staff writer<\/span><span>March 29, 2011: 2:17 PM ET<\/span><!--startclickprintexclude--><br clear=\"all\"\/><\/p>\n<p>NEW YORK (CNNMoney) &#8212; Predicting trends in the technology field can be a fool&#8217;s errand, but forecasting the rapidly changing wireless space is particularly perilous.<\/p>\n<p>Nevertheless, the brave souls at IDC offered up one of the <a href=\"http:\/\/tech.fortune.cnn.com\/2011\/03\/29\/idc-android-global-market-share-at-40-in-2011\/\">wackier<\/a> &#8212; but quite possible &#8212; tech forecasts in recent memory: They predict that Microsoft&#8217;s <a href=\"http:\/\/money.cnn.com\/2010\/11\/08\/technology\/windows_phone_7\/index.htm\">all-but-dead-on-arrival Windows Phone 7 platform<\/a> will outsell BlackBerry and, yes, the iPhone by 2015.<\/p>\n<p>Four years from now, Microsoft (<a href=\"http:\/\/money.cnn.com\/quote\/quote.html?symb=MSFT&#038;source=story_quote_link\">MSFT<\/a>, <a href=\"http:\/\/money.cnn.com\/magazines\/fortune\/fortune500\/2010\/snapshots\/3063.html?source=story_f500_link\">Fortune 500<\/a>) will have gained 21% of the smartphone market, IDC forecasts, up from just 5.5% at the end of this year. That&#8217;s good enough for second place, <a href=\"http:\/\/money.cnn.com\/2011\/03\/07\/technology\/android\/index.htm\">trailing Google&#8217;s Android OS<\/a>. Windows Phone 7 is currently mired in fifth place.<\/p>\n<p>The reason for the incredible 67% projected annual growth rate is Microsoft&#8217;s <a href=\"http:\/\/money.cnn.com\/2011\/02\/11\/technology\/nokia_microsoft\/index.htm\">recently announced partnership with Nokia<\/a>, the world&#8217;s largest handset maker. Nokia (<a href=\"http:\/\/money.cnn.com\/quote\/quote.html?symb=NOK&#038;source=story_quote_link\">NOK<\/a>) holds a 33% share of the smartphone market, according to IDC, but that share has fallen dramatically from the 48% it held in 2006, the year before Apple introduced the iPhone.<\/p>\n<p>The Finnish mobile phone giant is dropping its Symbian smartphone OS in favor of Windows Phone 7. IDC predicts that the deal will pay off very well for Microsoft.<\/p>\n<p>&#8220;Microsoft has steadily lost market share, while other operating systems have brought forth new and appealing experiences,&#8221; said Ramon Llamas, analyst for IDC. &#8220;The new alliance brings together Nokia&#8217;s hardware capabilities and Windows Phone&#8217;s differentiated platform. By 2015, we expect Windows Phone to be the No. 2 operating system.&#8221;<\/p>\n<p>Good for Microsoft, perhaps, but the tech consultancy believes the partnership won&#8217;t be as favorable for Nokia: By the end of this year, Symbian&#8217;s market share is expected to slip to from 33% to 21% &#8212; the same share of the market that Microsoft is expected to control in 2015.<\/p>\n<p>Of course, the overall smartphone market will be much larger by then, growing at an annual rate of about 20%, IDC predicts. Still, Nokia won&#8217;t be too happy if the result of Microsoft deal is that it simply stops hemorrhaging market share. It&#8217;s looking for a turnaround, and banking on the Windows Phone 7 deal to open the door to the North American market.<\/p>\n<p>Meanwhile, Google (<a href=\"http:\/\/money.cnn.com\/quote\/quote.html?symb=GOOG&#038;source=story_quote_link\">GOOG<\/a>, <a href=\"http:\/\/money.cnn.com\/magazines\/fortune\/fortune500\/2010\/snapshots\/11207.html?source=story_f500_link\">Fortune 500<\/a>) is expected to continue its rapid and stunning rise to the top. IDC expects Android to have a 39.5% market share by the end of the year, which would be nearly double that of its nearest competitor, Nokia&#8217;s Symbian.<\/p>\n<p>But over the next four years, IDC believes that growth will taper off somewhat. It foresees Android holding a 45% share of the market by 2015.<\/p>\n<p>&#8220;For the vendors who made Android the cornerstone of their smartphone strategies, 2010 was the coming-out party,&#8221; said Llamas. &#8220;This year will see a coronation party.&#8221;<\/p>\n<p>Apple (<a href=\"http:\/\/money.cnn.com\/quote\/quote.html?symb=AAPL&#038;source=story_quote_link\">AAPL<\/a>, <a href=\"http:\/\/money.cnn.com\/magazines\/fortune\/fortune500\/2010\/snapshots\/670.html?source=story_f500_link\">Fortune 500<\/a>) and Research In Motion (<a href=\"http:\/\/money.cnn.com\/quote\/quote.html?symb=RIMM&#038;source=story_quote_link\">RIMM<\/a>) are expected to stagnate. IOS, which powers the iPhone, iPad and iPod Touch, is forecast to maintain its roughly 15.5% market share, while BlackBerry is projected to slip to 14% from 15%.<\/p>\n<p>It&#8217;s important to emphasize that even though smartphone predictions are fun to discuss, they rarely play out as envisioned. Just six months ago, <a href=\"http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS22486010\" target=\"new\" rel=\"noopener noreferrer\">IDC predicted<\/a> that Android&#8217;s share would grow to 25% by 2014 (try early 2011), iOS would slip to 11% and Windows Mobile would have 10% of the market in three years. <\/p>\n<p>And, of course, the operating system that&#8217;s currently running the table <a href=\"http:\/\/tech.fortune.cnn.com\/2011\/03\/29\/idc-android-global-market-share-at-40-in-2011\/\">didn&#8217;t even exist<\/a> three years ago. The game-changing iPhone was unveiled just four years back. <\/p>\n<p>So who really knows what smartphone systems we&#8217;ll be using in 2015 &#8212; or even <a href=\"http:\/\/money.cnn.com\/2011\/02\/17\/technology\/connected_everything_mwc\/index.htm\">what gadgets we&#8217;ll be running them on<\/a>?\u00a0<a href=\"http:\/\/money.cnn.com\/2011\/03\/29\/technology\/windows_phone_7_forecast\/index.htm?section=money_topstories&#038;utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+rss%2Fmoney_topstories+%28Top+Stories%29#TOP\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/0e63013ebug.gif\" alt=\"To top of page\" border=\"0\" width=\"7\" height=\"7\" \/><\/a><\/p>\n<p>First Published: March 29, 2011: 1:43 PM ET<\/p>\n<p><!--endclickprintexclude--><\/div>\n<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif-150x150.gif\" \/><\/p>\n<p>Originally posted here:<br \/>\n<a target=\"_blank\" href=\"http:\/\/rss.cnn.com\/~r\/rss\/money_topstories\/~3\/zFp1Uy-8XHg\/index.htm\" title=\"Windows Phone to eclipse iPhone - forecast\" rel=\"noopener noreferrer\">Windows Phone to eclipse iPhone &#8211; forecast<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> By David Goldman , staff writer March 29, 2011: 2:17 PM ET NEW YORK (CNNMoney) &#8212; Predicting trends in the technology field can be a fool&#8217;s errand, but forecasting the rapidly changing wireless space is particularly perilous. Nevertheless, the brave souls at IDC offered up one of the wackier &#8212; but quite possible &#8212; tech forecasts in recent memory: They predict that Microsoft&#8217;s all-but-dead-on-arrival Windows Phone 7 platform will outsell BlackBerry and, yes, the iPhone by 2015<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-348028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Windows Phone to eclipse iPhone - forecast - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Windows Phone to eclipse iPhone - forecast - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"By David Goldman , staff writer March 29, 2011: 2:17 PM ET NEW YORK (CNNMoney) -- Predicting trends in the technology field can be a fool&#039;s errand, but forecasting the rapidly changing wireless space is particularly perilous. Nevertheless, the brave souls at IDC offered up one of the wackier -- but quite possible -- tech forecasts in recent memory: They predict that Microsoft&#039;s all-but-dead-on-arrival Windows Phone 7 platform will outsell BlackBerry and, yes, the iPhone by 2015\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif.gif\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Windows Phone to eclipse iPhone &#8211; forecast\",\"datePublished\":\"2011-03-29T18:17:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/\"},\"wordCount\":614,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif.gif\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/\",\"name\":\"Windows Phone to eclipse iPhone - forecast - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif.gif\",\"datePublished\":\"2011-03-29T18:17:39+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/#primaryimage\",\"url\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif.gif\",\"contentUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/29243aaemarket.top_.gif.gif\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Windows Phone to eclipse iPhone - forecast - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/03\/29\/windows-phone-to-eclipse-iphone-forecast\/","twitter_card":"summary_large_image","twitter_title":"Windows Phone to eclipse iPhone - forecast - Ghanamma.com","twitter_description":"By David Goldman , staff writer March 29, 2011: 2:17 PM ET NEW YORK (CNNMoney) -- Predicting trends in the technology field can be a fool's errand, but forecasting the rapidly changing wireless space is particularly perilous. 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