{"id":345864,"date":"2011-03-28T23:01:40","date_gmt":"2011-03-28T23:01:40","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/28\/internet-advertising-worth-4bn\/"},"modified":"2011-03-28T23:01:40","modified_gmt":"2011-03-28T23:01:40","slug":"internet-advertising-worth-4bn","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/28\/internet-advertising-worth-4bn\/","title":{"rendered":"Internet advertising worth \u00a34bn"},"content":{"rendered":"<p><div readability=\"94.20022164758\">\n    \t\t  <span><br \/>\n    <span>28 March 2011<\/span><br \/>\n<span>Last updated at <\/span><span>19:01 ET<\/span><br \/>\n<\/span><\/p>\n<p>\t\t\t\t\t            \t            \t    \t\t \t\t\t<span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/a8b27110009488538-1.jpg.jpg\" alt=\"Rory Cellan-Jones\" \/><span>By Rory Cellan-Jones<\/span><br \/>\n\t\t\t\t<span>Technology correspondent, BBC News<\/span><br \/>\n\t\t\t<\/span><\/p>\n<p>The internet now accounts for a quarter of all advertising spending in the UK.<\/p>\n<p>New figures show online advertising grew by 12.8% in 2010, breaking through the \u00a34bn barrier.<\/p>\n<p>A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009. \u00a0<\/p>\n<p>It also outpaced the rest of the advertising market, which has recovered after dipping during the recession.<\/p>\n<p>Guy Phillipson, the chief executive of the IAB, said: &#8220;Major brands restored their advertising budgets in 2010 and online was a big winner.&#8221;<\/p>\n<p>The biggest growth area was display advertising on social networks, which grew by nearly 200%.<\/p>\n<p>  <span>Print media&#8217;s pain<\/span><\/p>\n<p>Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares.<\/p>\n<p>With figures showing that UK internet users spend 25% of their online time on social networks, advertisers are keen to tap into this audience.<\/p>\n<p>Online video advertising also nearly doubled in 2010, with \u00a354m spent on adverts that appeared before, during or after video clips. <\/p>\n<p>Mobile advertising raced ahead too, with finance, telecoms and consumer brands trying to reach audiences on the move.<\/p>\n<p>Search advertising, still dominated by Google, remains the biggest earner, although growth in this more mature business was just 8%.<\/p>\n<p>Ian Barber of the Advertising Association says there is one clear attraction which is boosting online spending: &#8220;It&#8217;s targeted, it makes it easier for brands to work out who they&#8217;re advertising to.&#8221; <\/p>\n<p>Other areas of advertising recovered last year, with television spending bouncing back after a steep decline. <\/p>\n<p>But much of the Press is still suffering, with magazines and regional newspapers seeing revenues continue to fall. Classified advertising, once a key element in regional newspaper revenues, has now nearly all migrated online.<\/p>\n<p>But Lynne Anderson of the Newspaper Society says local newspapers are capturing some of that online advertising spending on their own websites: &#8220;They are getting pretty savvy at capturing audiences in new ways.&#8221;<\/p>\n<p>She added: &#8220;Regional newspapers &#8211; print and online &#8211; are resilient, innovative and well-placed to benefit when wider market conditions improve.&#8221; <\/p>\n<p>The IAB expects online spending to continue to grow, as faster broadband makes new formats increasingly attractive.<\/p>\n<\/p><\/div>\n<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/a8b27110009488538-1.jpg.jpg\" \/><\/p>\n<p>Read more here:<br \/>\n<a target=\"_blank\" href=\"http:\/\/www.bbc.co.uk\/go\/rss\/int\/news\/-\/news\/business-12887689\" title=\"Internet advertising worth \u00a34bn\" rel=\"noopener noreferrer\">Internet advertising worth \u00a34bn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> 28 March 2011 Last updated at 19:01 ET By Rory Cellan-Jones Technology correspondent, BBC News The internet now accounts for a quarter of all advertising spending in the UK. New figures show online advertising grew by 12.8% in 2010, breaking through the \u00a34bn barrier. A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-345864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internet advertising worth \u00a34bn - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/03\/28\/internet-advertising-worth-4bn\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Internet advertising worth \u00a34bn - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"28 March 2011 Last updated at 19:01 ET By Rory Cellan-Jones Technology correspondent, BBC News The internet now accounts for a quarter of all advertising spending in the UK. 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