{"id":345842,"date":"2011-03-28T21:00:20","date_gmt":"2011-03-28T21:00:20","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/28\/cheezburger-i-can-has-internet-memes\/"},"modified":"2011-03-28T21:00:20","modified_gmt":"2011-03-28T21:00:20","slug":"cheezburger-i-can-has-internet-memes","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/28\/cheezburger-i-can-has-internet-memes\/","title":{"rendered":"Cheezburger: I Can Has Internet Memes"},"content":{"rendered":"

\"lolcats.ju.top.jpg\"
\nBy Laurie Segall, staff reporter<\/span>March 28, 2011: 5:00 PM ET<\/span>
<\/p>\n

NEW YORK (CNNMoney) — Fresh off a $30 million funding round<\/a>, Internet publisher Cheezburger Network — known for FAIL blog and LOLcats — is expanding its New York presence by acquiring Know Your Meme<\/a>. <\/p>\n

Neither party would disclose financial details of the deal, which is rumored to be in the low seven figures. <\/p>\n

The Web publisher known for inventing memes will now own a site dedicated to documenting them. <\/p>\n

“There was a vacuum in our publishing portfolio,” Cheezburger founder Ben Huh says. He believes Cheezburger’s readers will benefit from the addition of a site that explains viral content and evolution of stories on the Internet. <\/p>\n

So what exactly is an Internet meme? <\/p>\n

Were you singing Rebecca Black’s “Friday” on repeat<\/a>, or asking the towel-clad “Old Spice Guy”<\/a> questions on Twitter or Facebook? Remember the Double Rainbow dude<\/a>? <\/p>\n

If the answer is yes, you’re familiar with a “meme” — a catchphrase (think of Charlie Sheen’s #tigerblood) or a concept that becomes a byproduct of the Internet, spreading through e-mails, blogs and social networking sites.<\/p>\n

“We try to provide a coherent timeline on how these phenomena evolve and develop through conversation,” says Know Your Meme editor Brad Kim. <\/p>\n

Know Your Meme began as an extension of video blogging site Rocketboom.<\/p>\n

Huh plans to expand the site’s team of four employees, and to devote additional resources to building a data-based tracking system that will monitor trends from the moment they go viral.<\/p>\n

“As Internet culture becomes greater and greater, we’ll know much more about how culture is created because we’ll have documented it,” Huh says. <\/p>\n

The acquisition is also a part of Seattle-based Cheezburger’s expansion strategy. <\/p>\n

“We’re planning on grow our presence in New York,” Huh says, citing “a significant number of people in New York that love Internet culture.”\u00a0\"To<\/a><\/p>\n

First Published: March 28, 2011: 4:13 PM ET<\/p>\n

<\/div>\n<\/p>\n

<\/p>\n

Continue reading here:
\nCheezburger: I Can Has Internet Memes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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