12:54 ET<\/span>
\n<\/span><\/p>\nEBay plans to buy a digital marketing and e-commerce company for $2.4bn (\u00a31.5bn) in a bid to attract more customers to its online marketplaces.<\/p>\n
The company, which also owns the Paypal online payment group, is buying GSI Commerce for $1.96bn cash and taking on the firm’s $400m of debts.<\/p>\n
GSI handles e-commerce activities for companies including Toys R Us and Ralph Lauren.<\/p>\n
It is eBay’s largest purchase in the US since buying Skype for $2.6bn in 2005. <\/p>\n
GSI owns several internet businesses, including ShopRunner, a members-only online shopping service that offers free shipment of goods.<\/p>\n
It also provides retailers with technology, payment processing and customer care services for their e-commerce sites.<\/p>\n
Analysts said the GSI takeover is attractive to eBay because of its expertise in taking customer orders, managing them, and sending them out – an area in which Amazon.com excels.<\/p>\n
EBay chief executive John Donahoe said: “What GSI Commerce in essence does is enable large sellers, large retailers and brands, to meet buyers successfully and effectively. So, GSI fits squarely in our strategy.”<\/p>\n<\/p><\/div>\n<\/p>\n
See more here:
\nEbay buys GSI Commerce for $2.4bn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" 28 March 2011 Last updated at 12:54 ET EBay plans to buy a digital marketing and e-commerce company for $2.4bn (\u00a31.5bn) in a bid to attract more customers to its online marketplaces. The company, which also owns the Paypal online payment group, is buying GSI Commerce for $1.96bn cash and taking on the firm’s $400m of debts<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-345338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n
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