{"id":338838,"date":"2011-03-25T21:02:31","date_gmt":"2011-03-25T21:02:31","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/25\/stadium-names-gone-wrong\/"},"modified":"2011-03-25T21:02:31","modified_gmt":"2011-03-25T21:02:31","slug":"stadium-names-gone-wrong","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/","title":{"rendered":"Stadium names gone wrong"},"content":{"rendered":"<p><div readability=\"46\">Farmer&#8217;s Insurance just signed the most expensive naming rights deal ever, for the stadium project that Los Angeles hopes will house a future NFL team. The insurance company will pay developer AEG $700 million over 30 years, banking on the fact that attaching its name to that building will bank it some brand equity &#8212; not just among Los Angelenos, but also with the football league&#8217;s national audience.  <\/p>\n<p>But naming a stadium doesn&#8217;t pay off every time. When it works, it can put a previously staid brand&#8217;s name on the tongues of everyone from rock concert-goers to political conventioneers. When it doesn&#8217;t, it can wind up being an expensive public relations mess. <\/p>\n<p>Here are some examples of stadium names that worked out great and some that flopped.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/6398d75floading.gif\" \/><\/p>\n<p>Here is the original post:<br \/>\n<a target=\"_blank\" href=\"http:\/\/rss.cnn.com\/~r\/rss\/money_topstories\/~3\/IFdY85hE-HY\/\" title=\"Stadium names gone wrong\" rel=\"noopener noreferrer\">Stadium names gone wrong<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Farmer&#8217;s Insurance just signed the most expensive naming rights deal ever, for the stadium project that Los Angeles hopes will house a future NFL team. The insurance company will pay developer AEG $700 million over 30 years, banking on the fact that attaching its name to that building will bank it some brand equity &#8212; not just among Los Angelenos, but also with the football league&#8217;s national audience<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-338838","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stadium names gone wrong - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Stadium names gone wrong - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Farmer&#039;s Insurance just signed the most expensive naming rights deal ever, for the stadium project that Los Angeles hopes will house a future NFL team. The insurance company will pay developer AEG $700 million over 30 years, banking on the fact that attaching its name to that building will bank it some brand equity -- not just among Los Angelenos, but also with the football league&#039;s national audience\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/6398d75floading.gif\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Stadium names gone wrong\",\"datePublished\":\"2011-03-25T21:02:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/\"},\"wordCount\":143,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/6398d75floading.gif\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/\",\"name\":\"Stadium names gone wrong - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/6398d75floading.gif\",\"datePublished\":\"2011-03-25T21:02:31+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/#primaryimage\",\"url\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/6398d75floading.gif\",\"contentUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/6398d75floading.gif\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stadium names gone wrong - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/03\/25\/stadium-names-gone-wrong\/","twitter_card":"summary_large_image","twitter_title":"Stadium names gone wrong - Ghanamma.com","twitter_description":"Farmer's Insurance just signed the most expensive naming rights deal ever, for the stadium project that Los Angeles hopes will house a future NFL team. 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