{"id":338712,"date":"2011-03-25T18:30:25","date_gmt":"2011-03-25T18:30:25","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/25\/porsche-911-its-a-grocery-getter-really\/"},"modified":"2011-03-25T18:30:25","modified_gmt":"2011-03-25T18:30:25","slug":"porsche-911-its-a-grocery-getter-really","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/25\/porsche-911-its-a-grocery-getter-really\/","title":{"rendered":"Porsche 911: It&#8217;s a grocery-getter, really"},"content":{"rendered":"<p><div readability=\"89.7080745342\">    <!-- KEEP --><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/567505e2Porsche.top_.jpg.jpg\" alt=\"2011_TurboS_Porsche.top.jpg\" width=\"475\" height=\"254\" border=\"0\" class=\"cnnstoryImageFull\" \/><span><b>Yes, you can go take a family to Costco in Porsche 911. We&#8217;ve tested it.<\/b><\/span><span id=\"fb-recommend\"\/><br \/>\n<span>by <a href=\"mailto:peter.valdes-dapena@turner.com\">Peter Valdes-Dapena<\/a>, senior writer<\/span><span>March 25, 2011: 2:30 PM ET<\/span><!--startclickprintexclude--><br clear=\"all\"\/><\/p>\n<p>NEW YORK (CNNMoney) &#8212; A new Porsche ad campaign is touting the many practical advantages of owning one of the German automaker&#8217;s iconic sports cars.<\/p>\n<p>Yes, you read correctly. <a href=\"http:\/\/money.cnn.com\/galleries\/2011\/autos\/1102\/gallery.suv_variety_pack\/index.html\">We said practical<\/a>.<\/p>\n<p>In one ad, a man is shown <a href=\"http:\/\/money.cnn.com\/galleries\/2011\/autos\/1103\/gallery.green_exotics\/index.html\">picking up bags of mulch<\/a> &#8212; or something &#8212; at a hardware store and plopping them into the front cargo compartment of a Porsche 911. In another scene, a mother picks up two kids at school in a yellow 911.<\/p>\n<p>The ads are based on market research showing that people who&#8217;ve never owned a Porsche 911, Cayman or Boxster just don&#8217;t understand how really useful these cars are, said David Pryor, vice-president of marketing for Porsche U.S.A.<\/p>\n<p>&#8220;It was something that&#8217;s staring you right in the face,&#8221; he said. &#8220;You see it all the time, when a guy arrives at the park in a 911 and gets out with his kids, you see all these other guys nudge their wives on the arm and say &#8216;See, and you thought we needed a minivan.'&#8221;<\/p>\n<p>I happen to have some real-life experience with 911s. My father drove Porsches, almost exclusively, for years and I spent a lot of time riding in that tiny seat behind him, watching his right hand flick through the gears. But I don&#8217;t recall my father ever picking up anything at the hardware store in his 911. On other hand, I don&#8217;t recall my father ever setting foot in a hardware store at all.<\/p>\n<p>Decades later, I did get to take my wife and son to Costco in a Porsche 911 Turbo Cabriolet while I had it on a road test loan from the automaker. (Sticker price &#8212; roughly $200,000. The look on other patrons&#8217; faces as we stuffed our bulk purchases under the hood, priceless.) Everything fit, but we didn&#8217;t pick up the mega-pack of power towels on that trip.<\/p>\n<p>The rear-engine 911 has two back back seats and cargo space in front under the &#8220;hood.&#8221; The less expensive Cayenne and Boxster lack the back seats &#8212; in those cars the engine is mounted directly behind the driver &#8212; but they do have the front luggage compartment.<\/p>\n<p>Porsche now makes vehicles with four doors, far more spacious backseats and more luggage room than the sports cars, with the Panamera sedan and Cayenne SUV. <\/p>\n<p>&#8220;The idea of &#8216;everyday&#8217; already applies to the Cayenne and Panamera,&#8221; Pryor said.<\/p>\n<p>It&#8217;s not that Porsche sees its sports cars ever becoming a family&#8217;s primary transportation, he said, but they could be bumped higher up on the priority scale than they now are.<\/p>\n<p>&#8220;They&#8217;re always put it into the category of a third or fourth car,&#8221; he said, &#8220;not a second car.&#8221;\u00a0<a href=\"http:\/\/money.cnn.com\/2011\/03\/25\/autos\/porsche_everyday_ad_campaign\/index.htm?section=money_topstories&#038;utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+rss%2Fmoney_topstories+%28Top+Stories%29#TOP\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/0e63013ebug.gif\" alt=\"To top of page\" border=\"0\" width=\"7\" height=\"7\" \/><\/a><\/p>\n<p>First Published: March 25, 2011: 2:08 PM ET<\/p>\n<p><!--endclickprintexclude--><\/div>\n<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/03\/567505e2Porsche.top_.jpg-150x150.jpg\" \/><\/p>\n<p>See more here:<br \/>\n<a target=\"_blank\" href=\"http:\/\/rss.cnn.com\/~r\/rss\/money_topstories\/~3\/scpGRQ2F07o\/index.htm\" title=\"Porsche 911: It's a grocery-getter, really\" rel=\"noopener noreferrer\">Porsche 911: It&#8217;s a grocery-getter, really<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Yes, you can go take a family to Costco in Porsche 911. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-338712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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