06:10 ET<\/span>
\n<\/span><\/p>\nAmerican Idol made more money from advertising revenue than any other US TV show in 2010, according to a survey by Forbes magazine.<\/p>\n
The singing contest raked in an estimated $7.1m (\u00a34.4m) every half hour during its last series.<\/p>\n
Far behind in second place was Charlie Sheen’s former comedy show Two and A Half Men, with $2.9m (\u00a31.8m).<\/p>\n
Data was taken from Kantar Media, who surveyed all regular prime time shows, excluding sports events.<\/p>\n
American Idol’s 2010 figures were down $1m (\u00a3620,000) on the previous year.<\/p>\n
Simon Cowell was still on the judging panel in the last series, accompanied by Ellen DeGeneres, Kara DioGuardi and Randy Jackson. <\/p>\n
Following Charlie Sheen’s sacking from Two and A Half Men, it remains to be seen whether the show can continue to generate as much revenue, Kantar’s Jon Swallen said. <\/p>\n
“The show is built around the interplay between two contrasting characters,” Mr Swallen said. <\/p>\n
“If you remove one, it fundamentally makes it a different show. If it comes back on the air there will be a curiosity factor but after a few episodes it will have to rise or fall on its own merit.”<\/p>\n
Desperate Housewives was in third place with an estimated $2.74m (\u00a31.7m), with medical drama Grey’s Anatomy at four with $2.67m.<\/p>\n
Dancing With The Stars also brought in $2.67m, while Lost, which ended last year, made $2.6m (\u00a31.6m).<\/p>\n
Comedies The Big Bang Theory and Mike and Molly, real-time drama 24 and Grey’s Anatomy spin-off Private Practice also featured in the top 10.<\/p>\n<\/p><\/div>\n<\/p>\n
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