{"id":313102,"date":"2011-03-16T08:29:22","date_gmt":"2011-03-16T08:29:22","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/16\/google-buys-parrot-to-aid-youtube\/"},"modified":"2011-03-16T08:29:22","modified_gmt":"2011-03-16T08:29:22","slug":"google-buys-parrot-to-aid-youtube","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/16\/google-buys-parrot-to-aid-youtube\/","title":{"rendered":"Google buys Parrot to aid YouTube"},"content":{"rendered":"

\n \t\t
\n 16 March 2011<\/span>
\nLast updated at <\/span>04:29 ET<\/span>
\n<\/span><\/p>\n

Google has bought Irish company Green Parrot Pictures in a bid to improve the quality of video uploaded to YouTube.<\/p>\n

The Dublin-based firm specialises in image processing to improve, for example, sharpness and camera shake.<\/p>\n

Its technology has already been used by several big Hollywood film studios on movies such as X-Men and Spiderman.<\/p>\n

Google said that Green Parrot’s technology would enhance the look of videos posted on its site while using bandwidth more efficiently.<\/p>\n

A statement, posted on Green Parrot Pictures’ website said: “We’re excited to join Google, where we will apply our expertise to improve the online video experience for hundreds of millions of users worldwide on may different products, platforms and services.”<\/p>\n

Green Parrot Pictures was founded six years ago by Dr Anil Kokaram, an associate professor with the school of engineering at Trinity College, Dublin.<\/p>\n

Google, which owns YouTube plans to use Green Parrot’s technology to perform on-the-fly background processing on user videos.<\/p>\n

Writing on the official YouTube blog, Google’s director of video technology, Jeremy Doig said: “What if there was a technology that could improve the quality of such videos — sharpening the image, reducing visual noise and rendering a higher-quality, steadier video — all while your video is simply being uploaded to the site? <\/p>\n

“You can imagine how excited we were when we discovered a small, ambitious company based in Ireland that can do exactly this.”<\/p>\n<\/p><\/div>\n<\/p>\n

More here:
\nGoogle buys Parrot to aid YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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