{"id":287479,"date":"2011-03-02T00:00:00","date_gmt":"2011-03-02T00:00:00","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/"},"modified":"2011-03-02T00:00:00","modified_gmt":"2011-03-02T00:00:00","slug":"agric-attracts-attention-of-centre-for-media-analysis","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/","title":{"rendered":"Agric attracts attention of Centre for Media Analysis"},"content":{"rendered":"<div readability=\"91\">\n<p>\t\t\t\tThe Centre for Media Analysis (CMA), an independent media research agency, is embarking on a regional radio monitoring exercise in the Greater Accra, Ashanti and Western regions to solicit support for the media in promoting agricultural issues.<\/p>\n<p>A comprehensive report for policy direction will help establish the relationship between coverage of Agric news categories and others such as banking, insurance, mining, telecommunication, environment and politics.<\/p>\n<p>The Centre is expected to release a report later this year at a media and agric forum in Kumasi, at the end of the one month project.<\/p>\n<p>A consistent print media monitoring and evaluation conducted by CMA on some 65 newspapers between 2005 and 2009 revealed that the Ghanaian media gave least coverage to agricultural issues &#8211; about 11 percent of total coverage.<\/p>\n<p>Chief Executive of the CMA, Dr. Messan Mawugbe, says the radio benchmarking is to provide a scientific basis to use the research findings as an advocacy mechanism in soliciting for agric-news-support for radio stations across the country.<\/p>\n<p>He told Luv FM the research will serve as a \u2018win-win situation\u2019 for media organizations, policy makers and the agricultural sector.<\/p>\n<p>\u201cIt will really serve as a pointer to media practitioners to ascertain the extent of coverage they are giving to agric and that will bring a form of sitting up and at the same time it is also going to inform policy makers to really know that agric is being ignored\u201d, Dr. Mawugbe stated.<\/p>\n<p>He believes the media has a role to play in mobilizing the Ghanaian people to be interested in activities in the agricultural sector.<\/p>\n<p>\u201cWe want to use it as a way of equipping the media, bringing other agencies on board, because agric does not sell, agric is not hot, agric is not sensational\u2026 so we can only assist the media based on a very comprehensive scientific report and that is what the Centre for Media Analysis is planning to achieve\u201d, he added.<\/p>\n<p>CSA seeks to provide internationally accepted scientific, timely, objective, indepth, up-to-date research results for an effective and strategic information management for corporate institutions and policy makers.<\/p>\n<p>Story by Kofi Adu Domfeh\/Luv Fm\/Ghana<\/p>\n<\/div>\n<p>Read more from the original source:<\/p>\n","protected":false},"excerpt":{"rendered":"<p> The Centre for Media Analysis (CMA), an independent media research agency, is embarking on a regional radio monitoring exercise in the Greater Accra, Ashanti and Western regions to solicit support for the media in promoting agricultural issues. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-287479","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agric attracts attention of Centre for Media Analysis - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Agric attracts attention of Centre for Media Analysis - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"The Centre for Media Analysis (CMA), an independent media research agency, is embarking on a regional radio monitoring exercise in the Greater Accra, Ashanti and Western regions to solicit support for the media in promoting agricultural issues.\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Agric attracts attention of Centre for Media Analysis\",\"datePublished\":\"2011-03-02T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/\"},\"wordCount\":366,\"commentCount\":0,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/\",\"name\":\"Agric attracts attention of Centre for Media Analysis - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"datePublished\":\"2011-03-02T00:00:00+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agric attracts attention of Centre for Media Analysis - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/","twitter_card":"summary_large_image","twitter_title":"Agric attracts attention of Centre for Media Analysis - Ghanamma.com","twitter_description":"The Centre for Media Analysis (CMA), an independent media research agency, is embarking on a regional radio monitoring exercise in the Greater Accra, Ashanti and Western regions to solicit support for the media in promoting agricultural issues.","twitter_creator":"@ghanamma","twitter_site":"@ghanamma","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/"},"author":{"name":"","@id":""},"headline":"Agric attracts attention of Centre for Media Analysis","datePublished":"2011-03-02T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/"},"wordCount":366,"commentCount":0,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/","url":"https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/","name":"Agric attracts attention of Centre for Media Analysis - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2011\/#website"},"datePublished":"2011-03-02T00:00:00+00:00","author":{"@id":""},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2011\/03\/02\/agric-attracts-attention-of-centre-for-media-analysis\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2011\/#website","url":"https:\/\/www.ghanamma.com\/2011\/","name":"Ghanamma.com","description":"News In Ghana - Latest Ghana News Headlines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/posts\/287479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/comments?post=287479"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/posts\/287479\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/media?parent=287479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/categories?post=287479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/tags?post=287479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}