Business reporter, BBC News, Geneva motor show<\/span>
\n\t\t\t<\/span><\/p>\nNissan is planning to open 400 new dealerships in Europe over the next three years, in addition to 600 opened during the last five years.<\/p>\n
Combined with a slew of new models, the company hopes this will help it overtake Japanese rival Toyota.<\/p>\n
“Our ambition is to… eventually become the number one Japanese brand in Europe,” Simon Thomas, head of sales and marketing in Europe, told BBC News.<\/p>\n
During the last two years, Nissan has launched 10 new models. <\/p>\n
“We’ve got one of the youngest ranges of any brand in Europe,” said Mr Thomas.<\/p>\n
“We also have the widest product range in Europe. We are represented in more segments than any other brand in Europe with 24 products.”<\/p>\n
Crossover sales<\/span><\/p>\nLast year, Nissan had a 3.1% market share. During the first two months of this year, that rose to about 3.5%, helped by strong and growing sales of its Qashqai crossover and healthy demand for its smaller Juke.<\/p>\n
“That’s the kind of level we think we can achieve for the rest of this year,” said Mr Thomas.<\/p>\n
In Europe, Nissan sells one-in-four crossovers, which combine the high ride of 4x4s with the fuel economy and driving style of ordinary cars.<\/p>\n
And although more and more rivals are piling in, the company predicts that the crossover segment will continue to grow.<\/p>\n
“Our long-term ambition is to reach a 5% market share.”<\/p>\n
‘Sustainable growth’<\/span><\/p>\nNissan’s brave talk has done little to rattle the world’s largest carmaker Toyota, however.<\/p>\n
“Everybody’s got very ambitious targets,” said Didier Leroy, president of Toyota Motor Europe.<\/p>\n
“But we expect our sales to rise 10% this year. Every single month since September we’ve beaten our sales targets in Europe.”<\/p>\n
Toyota is slowly recovering from the damage caused by mass recalls of cars during 2010, backed by a broader range of petrol-electric hybrid cars.<\/p>\n
“We want to develop sustainable growth in Europe,” Mr Leroy said.<\/p>\n
“We’re not rushing for market share. We’re not rushing for volume. We want to do it in a profitable way.”<\/p>\n<\/p><\/div>\n<\/p>\n
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