{"id":287076,"date":"2011-03-02T15:39:38","date_gmt":"2011-03-02T15:39:38","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/03\/02\/bentley-eyes-steady-sales-pick-up\/"},"modified":"2011-03-02T15:39:38","modified_gmt":"2011-03-02T15:39:38","slug":"bentley-eyes-steady-sales-pick-up","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/03\/02\/bentley-eyes-steady-sales-pick-up\/","title":{"rendered":"Bentley eyes steady sales pick-up"},"content":{"rendered":"

\n \t\t
\n 2 March 2011<\/span>
\nLast updated at <\/span>10:39 ET<\/span>
\n<\/span><\/p>\n

\t\t\t\t\t \t \t \t\t \t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"JornBy Jorn Madslien<\/span>
\n\t\t\t\tBusiness reporter, BBC News, Geneva motor show<\/span>
\n\t\t\t<\/span><\/p>\n

UK luxury car company Bentley says it expects double-digit sales growth again this year as it continues its recovery.<\/p>\n

Last year sales rose 11%, and so far this year the carmaker has seen strong demand for its new Mulsanne and its face-lifted Continental GT models.<\/p>\n

This should be a boost to Bentley staff who saw their pay cut in the recession when sales halved to 5,000 a year.<\/p>\n

“My biggest challenge is to bring back the full confidence of the workforce at Crewe,” said chief Wolfgang Durheimer.<\/p>\n

“I’m going to tell them is that we’ll need to work hard to make a good living for everybody so that we do not have to suffer another 20% pay cut in the future.<\/p>\n

“We will look at our processes, look for more efficiencies, to use our resources more efficiently and together we can become be more successful.”<\/p>\n

New strategy<\/span><\/p>\n

Initially, the growth strategy will be based on Bentley’s existing models in a naturally expanding market.<\/p>\n

“We have a drivers’ car and a car you can be driven in, and worldwide, we still have a growing group of quite wealthy people,” Mr Durheimer told the BBC.<\/p>\n

“So we still have great opportunities with the existing products.”<\/p>\n

But the company is also preparing to extend its model range.<\/p>\n

“We have already identified some niches that are not covered by Bentley products so far,” he said.<\/p>\n

In the future, the company’s cars may also be kitted out with new engine solutions.<\/p>\n

“We will conduct a deep evaluation of our power trains,” said Mr Durheimer.<\/p>\n

The company is currently considering a variety of options, including smaller petrol engines, petrol-electric hybrid solutions, and diesel engines from within the parent company Volkswagen Group.<\/p>\n<\/p><\/div>\n<\/p>\n

<\/p>\n

See more here:
\nBentley eyes steady sales pick-up<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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