11:39 ET<\/span>
\n<\/span><\/p>\nThe Worcestershire-based Morgan Motor Company has launched a new three-wheeler sports car.<\/p>\n
It is the first vehicle of its kind designed by the company to be manufactured in Malvern since 1953.<\/p>\n
Head of Morgan Motors, Charles Morgan, said the idea was partly inspired by the rising costs of running a car.<\/p>\n
Nearly 400 people have already placed deposits for the model, which has a Harley Davidson engine and Mazda gearbox and costs a minimum of \u00a325,000.<\/p>\n
‘Green and economic’<\/span><\/p>\nThe Malvern firm made 30,000 of the original Threewheelers between 1909 to 1953 and others were manufactured under licence.<\/p>\n
The new car is called the Morgan 3 Wheeler.<\/p>\n
“We’re all down-sizing a bit and we’re all very aware of our carbon footprint nowadays – and yet we still want the excitement of performance,” said Mr Morgan.<\/p>\n
“I think, rather like the early days when petrol was very expensive, now is the time to launch a vehicle with this sort of architecture.” <\/p>\n
Brian Clutterbuck, chairman of the Three Wheeler Club, hopes the new design will appeal to a younger generation of traditional car lovers.<\/p>\n
“The main thing is it’s modern technology and it will appeal to someone who wants to get straight into a car – if you’ve got something that’s 70 or 80 years old it will demand a lot more attention,” he said.<\/p>\n
The car is being shown to the public at the Geneva motor show, which is being held from March 3 to 13.<\/p>\n<\/p><\/div>\n<\/p>\n
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