{"id":284531,"date":"2011-02-28T11:52:39","date_gmt":"2011-02-28T11:52:39","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/"},"modified":"2011-02-28T11:52:39","modified_gmt":"2011-02-28T11:52:39","slug":"tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/","title":{"rendered":"TV advertising revenue expected to hit $191b worldwide in 2011"},"content":{"rendered":"
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You Are Here: Home<\/a> \u00bb Africa\/International<\/a>, Second Lead<\/a> \u00bb TV advertising revenue expected to hit $191b worldwide in 2011<\/p>\n

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\t\t\t \tPage last updated at Monday, February 28, 2011 11:11 AM \/\/ <\/span>\n\t\t\t <\/div>\n

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\"\"<\/a>Television, the world\u2019s leading medium is expected grow its advertising revenue to $191 billion in 2011 worldwide to solidify its status as the super media among all forms of media.<\/p>\n

In a report prepared by one of the world\u2019s financial firms, Deloitte & Touche titled \u201cTechnology, Media and Telecommunications Predictions 2011\u201d, the firm said worldwide TV advertising will grow by $10 billion which will add up to $191 billion in 2011 with 40 million new television viewers adding up to the current number of viewers.<\/p>\n

\u201cTelevision\u2019s five year growth in advertising revenue will grow from $174 billion in 2007 to $191 billion in 2011\u201d, said Deloitte & Touche adding that newspaper advertising revenue within the same year will decline from $126 billion to $93 billion.<\/p>\n

In its estimation, Deloitte & Touche said it is expecting a 6 percent rise in 2012 to take TV advertising revenue to a $200 billion mark.<\/p>\n

\u201cA forecast 6 per cent increase in 2012 would take TV advertising revenue beyond the $200 billion mark: more than twice as much as for newspaper, the number two advertising medium\u201d the report said.<\/p>\n

Forecast TV advertising revenue in 2011should discourage any lingering doubts that the 30 second spot is in structural decline, Deloitte & Touche added.<\/p>\n

According to the report, Deloitte & Touche expects television to grow its share of audience attention, despite competition from many other existing and emerging distractions both online and offline.<\/p>\n

\u201cIn 2011, aggregate television viewing will likely reach 4.49 trillion hours. The global television audience is expected to grow by 40 million to 3.7 billion viewers.\u201d<\/p>\n

Deloitte & Touche says viewing of television per person is expected to rise modestly to 3 hours and 12 minutes per day as compared to the 15 minutes per day per member spent on social network sites.<\/p>\n

By Ekow Quandzie<\/p>\n

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\nTV advertising revenue expected to hit $191b worldwide in 2011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You Are Here: Home \u00bb Africa\/International , Second Lead \u00bb TV advertising revenue expected to hit $191b worldwide in 2011 Page last updated at Monday, February 28, 2011 11:11 AM \/\/ Television, the world\u2019s leading medium is expected grow its advertising revenue to $191 billion in 2011 worldwide to solidify its status as the super media among all forms of media. In a report prepared by one of the world\u2019s financial firms, Deloitte & Touche titled \u201cTechnology, Media and Telecommunications Predictions 2011\u201d, the firm said worldwide TV advertising will grow by $10 billion which will add up to $191 billion in 2011 with 40 million new television viewers adding up to the current number of viewers. \u201cTelevision\u2019s five year growth in advertising revenue will grow from $174 billion in 2007 to $191 billion in 2011\u201d, said Deloitte & Touche adding that newspaper advertising revenue within the same year will decline from $126 billion to $93 billion<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-284531","post","type-post","status-publish","format-standard"],"yoast_head":"\nTV advertising revenue expected to hit $191b worldwide in 2011 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"TV advertising revenue expected to hit $191b worldwide in 2011 - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"You Are Here: Home \u00bb Africa\/International , Second Lead \u00bb TV advertising revenue expected to hit $191b worldwide in 2011 Page last updated at Monday, February 28, 2011 11:11 AM \/\/ Television, the world\u2019s leading medium is expected grow its advertising revenue to $191 billion in 2011 worldwide to solidify its status as the super media among all forms of media. In a report prepared by one of the world\u2019s financial firms, Deloitte & Touche titled \u201cTechnology, Media and Telecommunications Predictions 2011\u201d, the firm said worldwide TV advertising will grow by $10 billion which will add up to $191 billion in 2011 with 40 million new television viewers adding up to the current number of viewers. \u201cTelevision\u2019s five year growth in advertising revenue will grow from $174 billion in 2007 to $191 billion in 2011\u201d, said Deloitte & Touche adding that newspaper advertising revenue within the same year will decline from $126 billion to $93 billion\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/02\/2edfbf73Tv-ad.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"TV advertising revenue expected to hit $191b worldwide in 2011\",\"datePublished\":\"2011-02-28T11:52:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/\"},\"wordCount\":322,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ghanamma.net\/wp-content\/uploads\/2011\/02\/2edfbf73Tv-ad.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/02\/28\/tv-advertising-revenue-expected-to-hit-191b-worldwide-in-2011\/\",\"name\":\"TV advertising revenue expected to hit $191b worldwide in 2011 - 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