Business reporter, BBC News, Geneva motor show<\/span>
\n\t\t\t<\/span><\/p>\nHigh-powered cars from Lamborghini, Ferrari and Aston Martin are expected to steal the limelight as the Geneva motor show gets underway this week.<\/p>\n
But industry watchers will look to less flamboyant models from, say, Hyundai, Ford or Fiat for hints at who will shape Europe’s automotive landscape.<\/p>\n
Some 170 world and European premieres will be unveiled at the show, which opens for the public on 3 March.<\/p>\n
The cars will enter a crowded European market where profit margins are tight.<\/p>\n
The European market declined further in January after sales fell 4.9% in 2010 to less than 14 million cars, amid widespread concerns about unemployment and economic hardship.<\/p>\n
On top of that, carmakers that gained from last year’s scrappage schemes – under which governments paid people to trade in old cars for new ones – should expect to see somewhat weaker sales during the first half of this year when compared with the same period a year ago, according to Hyundai Motor Europe’s chief operating officer, Allan Rushforth.<\/p>\n
But the motor industry should see improvements in Europe during the second half of the year, he predicted. <\/p>\n
Pure power<\/span><\/p>\nFerrari’s FF will be among the eye-catching performance models on display at the show.<\/p>\n
The first 4×4 unveiled by the Italian supercar maker is also its “most powerful, versatile four-seater”, the company said.<\/p>\n
Aston Martin is also gunning for performance with its new V8 Vantage S, an upgraded version of existing Vantage models.<\/p>\n
And Lamborghini is expected to unveil a car named Aventador, said to be faster and lighter than the car it replaces.<\/p>\n
Mainstream hybrid and electric cars<\/span><\/p>\nPorsche, meanwhile, will go down a somewhat greener lane with a petrol-electric hybrid version of its four-seater Panamera, said to emit just 159g\/km of CO2.<\/p>\n
The low emissions result largely from technology that turns off the engine while driving if no power is required.<\/p>\n
Porsche’s emissions performance is beaten by a Range Rover concept, however, said to emit no more than 89g\/km of CO2.<\/p>\n
The Range Rover is noteworthy because it is a hybrid with a diesel rather than a petrol engine. <\/p>\n
For years, all carmakers said that combining diesel with electricity would be too expensive. Now it could soon become mainstream as ever more manufacturers are eyeing such solutions.<\/p>\n
A similar trend is seen on the electric motoring front, where more carmakers who used to dismiss it as a fad are getting ready to launch electric cars of their own.<\/p>\n
Toyota’s tiny iQ and Honda’s Jazz will be on show from the early adopters of hybrids.<\/p>\n
Corporate scrutiny<\/span><\/p>\nOn the corporate front, all eyes will be on Fiat, who is using the show to unveil a number of European versions of cars made by its US alliance partner, Chrysler.<\/p>\n
General Motors’ efforts to sort out its struggling European division, Opel, and its UK sister-marque, Vauxhall, will also be on most industry watchers’ radar.<\/p>\n
New models from Hyundai and its alliance partner, Kia, will attract attention after the two Korean carmakers’ combined sales last year outstripped their Japanese rival Toyota.<\/p>\n
Volkswagen Group’s aim to become the world’s largest carmaker by 2018 will be bolstered further by a string of new models from its marques Audi, Skoda and Volkswagen.<\/p>\n
While BMW will wow the show-goers with technology that connects cars with the world around them, making the automobile a “fully integrated part of the networked world”.<\/p>\n<\/p><\/div>\n<\/p>\n
Read this article:
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