Organisers of the Africa Movie Academy Award have received boost from Egypt following revelations that the Northern Africa country will be sending a 20-man delegation to this year’s ceremony.<\/p>\n
Built over the decades, Egypt has one of the most sophisticated film industries in the continent but rarely screens around the sub-Saharan Africa, except during festivals. <\/p>\n
The presence of Egyptian industry players is a boost to Africa’s nascent cinema that has been struggling to connect with audiences against a strong presence of films from the US and India.<\/p>\n
The interaction could give birth to new possibilities, especially around co-productions and distributions around the continent.<\/p>\n
Interactive session<\/p>\n
Traditionally held in April, this year\u2019s AMAA is slated for next month because of Nigeria’s April polls. A nomination night and concert in Nairobi, Kenya on February 25 and 26 will precede the awards night.<\/p>\n
Speaking during an interactive session, the chief executive officer of AMAA, Peace Anyiam-Osigwe, said that Egypt\u2019s participation will strengthen the relationship between Nigerian filmmakers and their counterparts in North Africa. <\/p>\n
On the judging of entries, Anyiam-Osigwe disclosed that organisers \u201cput a lot of effort to make the AMAA one of the most transparent\u201d out there.<\/p>\n
The filmmaker who equated the AMAA to the BAFTAS and Oscars in the UK and US, however, decried the apathy of corporate Nigeria to the awards.<\/p>\n<\/div>\n
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