{"id":277740,"date":"2011-02-23T13:18:17","date_gmt":"2011-02-23T13:18:17","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/02\/23\/netflix-hulu-shouldnt-worry-about-amazons-yet\/"},"modified":"2011-02-23T13:18:17","modified_gmt":"2011-02-23T13:18:17","slug":"netflix-hulu-shouldnt-worry-about-amazons-yet","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/02\/23\/netflix-hulu-shouldnt-worry-about-amazons-yet\/","title":{"rendered":"Netflix &#038; Hulu shouldn&#8217;t worry about Amazon&#8217;s &#8212; yet"},"content":{"rendered":"<p><div readability=\"87.3522064946\">  <!-- start feedback link --><\/p>\n<p><!-- \/feedback link -->       <!-- Tracking values --><\/p>\n<p><!-- google_ad_section_start --><!--startclickprintinclude-->   <!--endclickprintinclude--> <!--startclickprintexclude--> <\/p>\n<div>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"0\" readability=\"1.40425531915\">\n<tr valign=\"bottom\" readability=\"2.8085106383\">\n<td><!--startclickprintexclude--><br \/>\n<!--endclickprintexclude--><\/td>\n<td readability=\"4.21276595745\">\n<div readability=\"30.8936170213\">\n<p>By <b>Austin Carr<\/b>, Fast Company<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/div>\n<p><!-- google_ad_section_end --><\/p>\n<div readability=\"87.8960612691\"><!-- google_ad_section_start --><!-- CONTENT -->  <!-- REAP --><!--startclickprintexclude--><!--===========CAPTION==========--><\/p>\n<div readability=\"8\">\n<p>Hulu and Netflix have focused on delivering fresher content to customers. Amazon Instant Video is centered on longer  content.<\/p>\n<\/div>\n<p><!--===========\/CAPTION=========--> <!--endclickprintexclude--><!-- \/REAP --><\/p>\n<div>\n<div>\n<p><b>STORY HIGHLIGHTS<\/b><\/p>\n<ul><!-- google_ad_section_start --><\/p>\n<li>On Tuesday, Amazon launched Instant Video, a streaming movie and TV service <\/li>\n<li>Amazon is now a competitor to Hulu and Netflix, but the competition is indirect<\/li>\n<li>Netflix offers a much larger library that quadruples Amazon&#8217;s offering<\/li>\n<p><!-- google_ad_section_end --><\/ul>\n<\/div>\n<\/div>\n<p><!--endclickprintexclude--> <!--startclickprintinclude--> <\/p>\n<p><b>(<a href=\"http:\/\/www.fastcomapny.com\/\" target=\"new\" rel=\"noopener noreferrer\">Fast Company<\/a>)<\/b> &#8212; On Tuesday, Amazon launched Instant Video, a streaming movie and TV service that features more than 5,000 titles.<\/p>\n<p>The long-rumored service is offered for no additional cost to members of Amazon Prime, the company&#8217;s loyalty program, which gives customers all-you-can-eat free two-day shipping for a $79 annual fee, and already boasts millions of members. At $79 a year &#8212; or $6.58 per month &#8212; Amazon&#8217;s new service is less expensive than subscriptions for <a href=\"http:\/\/www.fastcompany.com\/1726352\/netflix-on-competition-from-amazon-hulu-plus-hbo-time-warner\" target=\"new\" rel=\"noopener noreferrer\">Netflix<\/a> and Hulu, which cost $7.99.<\/p>\n<p>Will Amazon&#8217;s service have a big impact on the latter companies?<\/p>\n<p>To some degree, Amazon is now a competitor to Hulu and Netflix, but the competition is indirect. Hulu and Netflix more recently have focused on delivering fresher content to customers. Amazon Instant Video is more or less centered on longer-tail content.<\/p>\n<p><a href=\"http:\/\/www.fastcompany.com\/1721659\/how-recommendations-could-get-smarter\" target=\"new\" rel=\"noopener noreferrer\">Fast Company: More about Amazon<\/a><\/p>\n<p>&#8220;It&#8217;s a mix&#8211;movies from Sony and Warner Bros. tend to be a little older, five to seven years, but we&#8217;ve got some more recent movies,&#8221; says Cameron Janes, director of Amazon Instant Video. &#8220;You are not going to find day-and-date movies. You&#8217;re not going to find brand-new movies in here because the movies are generally older.&#8221; <\/p>\n<p>The same goes for television. &#8220;We don&#8217;t have day-after-broadcast TV in our Prime offering,&#8221; Janes says.<\/p>\n<p>What&#8217;s more, in addition to offering newer content, Netflix also offers a much larger library, with an <a href=\"http:\/\/blog.streamingmedia.com\/the_business_of_online_vi\/2010\/10\/is-netflixs-inventory-of-streaming-content-growing-fast-enough.html\" target=\"new\" rel=\"noopener noreferrer\">estimated<\/a> 20,000 titles available for streaming, quadruple Amazon&#8217;s offerings. <\/p>\n<p>In a letter to customers featured prominently on Amazon.com today, Amazon CEO Jeff Bezos touted the new offerings, from March of the Penguins to The Dick Van Dyke Show. Of the 18 titles Bezos listed, 16 of them are also available for instant streaming on Netflix.<\/p>\n<p>Instant Video appears to be aimed less at Netflix and Hulu, and more at attracting new customers to Amazon Prime. When users search for a movie title online now, they&#8217;ll will be peppered with benefits of the program. <\/p>\n<p>Searching for &#8220;The Girl Who Kicked the Hornet&#8217;s Nest,&#8221; for example, non-members will see that they can buy the DVD for $15, not including shipping fees, or rent or buy the film via streaming for $3.99 or $11.99, respectively. <\/p>\n<p>However, if they become members of Prime &#8212; for only $6.58 a month&#8211;they won&#8217;t have to spend a penny on the film, since it&#8217;s available on Instant Video. (And if they still want the DVD, there&#8217;s always free shipping.)<\/p>\n<p>Those ramped up benefits might be enough to pull Amazon users over to Amazon Prime. But will it be enough to sway users into canceling their Netflx and Hulu subscriptions? <\/p>\n<p>It&#8217;s too early to say. As Janes says, &#8220;We&#8217;re just getting started.&#8221;<\/p>\n<p>Copyright \u00a9 2010 <a href=\"http:\/\/www.fastcompany.com\/\">FastCompany.com<\/a>, a unit of Mansueto Ventures, LLC. All rights reserved.<\/p>\n<p><!--endclickprintinclude--><!-- google_ad_section_end --><br \/>\n<!-- \/cnn_strybtmcntnt --><\/div>\n<p><!-- \/cnn_strycntnt --><!-- \/cnn_strycntntrgt --><\/div>\n<\/p>\n<p>Link:<br \/>\n<a target=\"_blank\" href=\"http:\/\/rss.cnn.com\/~r\/rss\/cnn_showbiz\/~3\/BJAGO6f7DF8\/index.html\" title=\"Netflix &amp; Hulu shouldn't worry about Amazon's -- yet\" rel=\"noopener noreferrer\">Netflix &amp; Hulu shouldn&#8217;t worry about Amazon&#8217;s &#8212; yet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> By Austin Carr , Fast Company Hulu and Netflix have focused on delivering fresher content to customers. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-277740","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix &amp; 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