{"id":21830,"date":"2011-12-26T23:12:28","date_gmt":"2011-12-26T23:12:28","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/12\/cbnl-adopts-la-casera-as-companys-official-name\/"},"modified":"2011-12-26T23:12:28","modified_gmt":"2011-12-26T23:12:28","slug":"cbnl-adopts-la-casera-as-companys-official-name","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/","title":{"rendered":"CBNL adopts La Casera as company\u2019s official name"},"content":{"rendered":"
\n

By Princewill Ekwujuru<\/p>\n

The management of Classic Beverages Nigeria Limited, (CBNL),makers of La Casera carbonated soft drink (CSD), has announced officially its decision to change the company\u2019s name from CBNL to\u00a0 La Casera Company Limited, to enable it consolidate its gains in the CSD market segment.<\/p>\n

Hitherto, La Casera, which has its roots in the Spanish language, meaning \u2018from home\u2019, had been the name given to some of the products in the company\u2019s stables.<\/p>\n

And, with the name-change, the company joins the league of others, such as Coca Cola, that derive their names from their flagship brands.\u00a0 Though part of the tenth year anniversary of the company, the management also explained that the decision was informed by the need to further bond the brand with consumers.<\/p>\n

Speaking, Mr. Bayo Obarotimi, Marketing Manager of the company at the name-change event in said that the brand had always cultivated the habit of listening to its consumers, with the aim to developing its strategies in response to their yearnings.<\/p>\n

\u2018Ever before the name-change, a lot of customers and patrons had earlier using the name; La Casera as the name of the company, despite the fact that La Casera soft drink only represents\u00a0 a product of the company.\u00a0 \u2018So what we have\u00a0 now done is to allow the consumers name the company, since they make uswhat we are today\u2019, he stated.<\/p>\n

He also announced that the name change which comeswith a new logo, demonstrates the company\u2019s efforts at always innovating inorder to increase its share in the soft drinks market.The new logo, he explained, is designed to enablethe brand connect<\/p>\n

easily with the consumers, adding that\u00a0 the logo which comprises of the new name,The La Casera Company Ltd, in a circle, is meant to enable the consumersidentify the brand, with little or no effort, and also give life to the brand.While assuring consumers of the company\u2019sdetermination to raise the bar in that market segment, he added.<\/p>\n

hecommissioning of our new state of the art signifies that we are here to stayand that the future has just begun\u2019.<\/p>\n<\/div>\n

Comments are moderated. Please keep them clean and brief.<\/p>\n<\/p>\n

See more here:
\nCBNL adopts La Casera as company\u2019s official name<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Princewill Ekwujuru The management of Classic Beverages Nigeria Limited, (CBNL),makers of La Casera carbonated soft drink (CSD), has announced officially its decision to change the company\u2019s name from CBNL to\u00a0 La Casera Company Limited, to enable it consolidate its gains in the CSD market segment. Hitherto, La Casera, which has its roots in the Spanish language, meaning \u2018from home\u2019, had been the name given to some of the products in the company\u2019s stables. And, with the name-change, the company joins the league of others, such as Coca Cola, that derive their names from their flagship brands.\u00a0 Though part of the tenth year anniversary of the company, the management also explained that the decision was informed by the need to further bond the brand with consumers. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-21830","post","type-post","status-publish","format-standard"],"yoast_head":"\nCBNL adopts La Casera as company\u2019s official name - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CBNL adopts La Casera as company\u2019s official name - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"By Princewill Ekwujuru The management of Classic Beverages Nigeria Limited, (CBNL),makers of La Casera carbonated soft drink (CSD), has announced officially its decision to change the company\u2019s name from CBNL to\u00a0 La Casera Company Limited, to enable it consolidate its gains in the CSD market segment. 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And, with the name-change, the company joins the league of others, such as Coca Cola, that derive their names from their flagship brands.\u00a0 Though part of the tenth year anniversary of the company, the management also explained that the decision was informed by the need to further bond the brand with consumers.\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"CBNL adopts La Casera as company\u2019s official name\",\"datePublished\":\"2011-12-26T23:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/\"},\"wordCount\":381,\"commentCount\":0,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/\",\"name\":\"CBNL adopts La Casera as company\u2019s official name - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"datePublished\":\"2011-12-26T23:12:28+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CBNL adopts La Casera as company\u2019s official name - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/12\/26\/cbnl-adopts-la-casera-as-companys-official-name\/","twitter_card":"summary_large_image","twitter_title":"CBNL adopts La Casera as company\u2019s official name - Ghanamma.com","twitter_description":"By Princewill Ekwujuru The management of Classic Beverages Nigeria Limited, (CBNL),makers of La Casera carbonated soft drink (CSD), has announced officially its decision to change the company\u2019s name from CBNL to\u00a0 La Casera Company Limited, to enable it consolidate its gains in the CSD market segment. 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