Goal : Pressure is mounting on Alex McLeish as Aston Villa have failed to score in three games and face a tough trip to Bolton on Saturday.
But the Scot has insisted it is best to ignore the growing mass of reactionary critics who seek to heap blame on managers after poor results.
“The social networks and phone-ins have evolved and have made it a blame culture, a knee-jerk culture,” he told The Times.
“But you’ve just got to deal and live with it. That’s just the way it is. You keep your powder dry until you have a moment like Andre Villas-Boas the other night.
“Because of what people tell you, you are aware of what’s out there but why listen or read that? It would not help any individual at all.”
The reference to Villas-Boas’ “persecution” outburst after Chelsea’s win over Valencia highlighted McLeish’s awareness that his contemporaries use the media for the benefit of their players.