NBA baller LeBron James has formed a holding company that will represent a new energy delivery system hitting the market soon. And he’s tapped Drake and Pitbull to help him endorse it. Get the deets inside and see NeNe Leakes shopping at 7-Eleven inside….
Miami Heat star LeBron James has formed a new holding compnay named PureBrands with brand executives Warren Struhl, Jesse Itzler and Maverick Carter to promote a new energy delivery system called “Sheets” energy strips.
The Sheets are dissolvable, paper-thin strips that are placed on the tongue to dissolve and when digested, deliver hours of energy. They have no calories, no carbohydrates, no sugar and require no water.
The product will be backed by a $10 million dollar marketing campaign featuring rappers Drake, Pitbull and basketball star Amar’e Stoudemire.
When asked about the product, LeBron said
“Taking a Sheet is part of my pre-game and halftime ritual. I’ve tried tons of other products in the past and none compare. Sheets are a smart and convenient way to get energy.”
Hmmmm…..will you take them to the gym?
And in Washington D.C……..
NeNe Leakes was spotted “keeping it real” and shopping for some essentials like gum and candy at 7-11.
I wonder if she scooped up some $1 Gatorade. It’s 32oz!
NeNe is doing very well on “Celebrity Apprentice.” I can’t wait for the next NeNe vs. Star Jones showdown.
Photos via Mark Wilkins/WENN.com
Original post:
LeBron James Endorses "Sheets" With Pitbull & Drake + NeNe Leakes Out And About In D.C.