21 April 2011 Last updated at 07:34 ET
The holding company of the von Essen hotel chain has appointed accountants Ernst & Young (E&Y) as administrators.
The firm owns 28 luxury hotels in the UK and France.
The hotels themselves are not in administration and are operating normally, E&Y said in a statement.
“It is business as normal for the hotels and customers of von Essen Hotels can continue to enjoy their stay,” said Angela Swarbrick, one of the joint administrators.
Among the company’s assets is the Royal Crescent hotel in Bath, and Cliveden in Berkshire where much of the 1960s Profumo affair took place.