Brand Ghana Strategy Conference Opens

Commodore Steve Obimpeh, Senior Presidential Advisor, on Wednesday called for a public-private partnership based on consultation, consensus and stakeholder driven research to make the Brand Ghana project a success.

This, he said, would require a clear, credible, appealing,
distinctive and thoroughly planned national strategy to approach the
wide and diverse marketplace.

Commodore Obimpeh was addressing the opening session of the Brand
Ghana Strategy conference, in Accra, where a review strategic draft
document was presented to government.

The Brand Ghana Office was established by President John Evans
Atta Mills in September 2009, to stimulate economic, social and
psychological wellbeing of all Ghanaians, through developing and
implementing a proactive and integrated national and international
competitive strategy.

It was also to establish a compelling image for Ghana by
creating, coordinating and harmonising a persuasive Brand Ghana
positioning.

Commodore Obimpeh said the country needed socio-cultural
advancement that was backed by a sound and imaginative strategy, which
was more a product of intellectual than financial capital.
He said: “We need to attract the attention and commitment of
Ghanaians to focus their energies on nation building and development”.
Commodore Obimpeh observed that every act of promotion, exchange
or representation by government, civil society, business and sport
needed to be seen as an opportunity to build the country’s reputation.
He expressed the hope that all stakeholders would be united by
the nation’s brand vision and shared values, to work together and
align their policies and acts to a common national strategy.

Commodore Obimpeh commended the team of professional marketers,
who collaborated with the Brand Ghana office to put together the
document.

Mr Mathias Akotia, Chief Executive Officer, Brand Ghana, said the
ultimate goal of Brand Ghana was to stimulate economic, social and
psychological wellbeing for all Ghanaians through developing and
implementing a proactive and integrated national and international
competitive strategy.

He said to attract international attention and goodwill, the
image of Ghana needed to be positively differentiated from the other
African countries and also from its past history of political
instability.
Mr Akotia said the country must be united by a common vision and
shared values.