Airtel ‘Freedom Fiesta’ Promo Storms Makeni

Concord Times (Freetown)

30 March 2011

Freetown — Boosted by the vigour of a new brand, Airtel Sierra Leone now turns its attention to offering improved quality of service, expanding its coverage map to rural communities and to providing a truly affordable and interactive sms-based telecom promotion for the first time in the history of the mobile industry in the country.

This commitment has been demonstrated through the Freedom Fiesta promotion. The 23rd daily draw of this promotion was staged live on SLBC northern station in Makeni in which another set of 12 subscribers emerged as winners.

This was climax with massive enrollment campaign in which freelancers were on the streets of Makeni city enrolling subscribers into the promotion. This SMS trivia promotion is a historic one in this part of the country, as good number of subscribers where brought on board. This is a marketing strategy in reaching the entire general public within and out of Freetown, the company has decided to continue this enrollment initiative in order to reach the grass root people with the much needed information. As a grass root institution, residents in the rural area need to see and feel the reality of this promotion instead of listening to radio or watching TV when such draws are been conducted.

Just a couple of weeks into the promotion, two hundred and seventy six (276) subscribers have benefited from this promotion nationwide. In which (46) of these subscribers went home with brand new Nokia 1280 phones with one thousand and fifty units worth of airtel loaded in it. Whilst two hundred and thirty (230) lucky subscribers snatched five hundred (500) units worth of air time each making a total of one hundred and fifteen thousand worth or airtime given to subscribers nationwide. Residents of Makeni gladly embraced the enrollment initiative as hundreds of new subscribers registered their names or nick names to the short code 6262.

Subscribers are encouraged to register their names or nick names as SMS and send to the short code 6262 which will only cost 10units per sms.

In other to raise more points, all questions that would be sent to you should be answered by replying A or B to 6262 and correctly answered question will earn you more points and also increase you chance in the daily, mid and grand final draw as well.

To check your total points just text the word ‘point’ to the short code 6262. Also send ‘stop’ to 6262 to unsubscribe from the trivia promotion, and blank sms to 6262 to re-subscribe to the promotion.

As the telecommunication company of the year 2010, airtel wants to bring smile to the faces of its costumers under the freedom fiesta promotion, as subscribers stand the chance of winning Le50,000,000, Le20,000,000,and Le10,000,000 in cash, and a return air tickets for two to Dubai plus pocket money, or a trip to Manchester united in England and also laptops, plasma television and other attractive prices in the mid draw slated for the 3rd of April 2011. All these have been designed to bring smiles in the lives of sierra Leoneans as the country is planning to celebrate its 50th independent anniversary.

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