Zambia: Supersport Out to Raise Nation’s Soccer Profile

1 April 2011

SUPERSPORT Africa has said it is still committed to continue helping raise the Zambian football profile to the rest of Africa.

And the South Africa based pay television giant will only start live broadcasts of the 2011 FAZ/MTN league games with next weekend’s fixtures because of the delays in the kick-off of the season.

Multichoice Zambia public relations manager, Marlon Kananda said at a Press briefing in Lusaka yesterday that Supersport will not broadcast this weekend’s games because the company needed enough time to plan its programming.

Kananda said the short notice in the announcement of the kick off of the 2011 soccer season necessitated by the current wrangles into the administration of the sport, had forced the SuperSport to remove Zambian league games from its schedule this weekend.

Kananda however said the delay had not affected the four-year contract signed between Supersport Africa and FAZ to beam live league games because the pact was not right obligatory.

“The delay has not affected the contract in any way because this is not a broadcast sponsor yet with selling rights. We partnered with the Zambian league to help raise the profile of the league unless maybe when sponsors come on board,” he said.

His company had since requested FAZ to avail SuperSport with the first 15 fixtures of the 2011 soccer league for easy planning of the games to be beamed live starting with week two.

Kananda said SuperSport was this year aiming at broadcasting at least 60 games which would comprise one evening and three games every week and urged FAZ to stick to the programme.

The Multichoice public relations manager said the Zambian football league had been considered one of the highly competitive in Africa and commended FAZ for the continued improvement in the administering of the league fixtures.

AllAfrica – All the Time