Theboombox
:
It seems like tons of rappers are tying themselves to alcohol brands as of late, with Snoop Dogg promoting Colt 45’s new Blast beverage and Pitbull teaming with Voli vodka. West Coast MC-turned-actor Ice Cube is the newest to join the fold.
The famed rhymer has signed on to promote Coors Light beer. Cube will endorse the brand which is looking to take down their competitor, Bud Light, and beef up the popularity of their “silver bullet” beer.
Cube, born O’Shea Jackson, will appear in ads put together by Commonground, a Chicago-based multi-cultural agency, where he will face off against the beer to see who is colder.
According to Ad Age, the ads hope to successfully increase crossover appeal of the brand, which may not be so farfetched judging by the “spirited reaction” it received when presented to a test audience of distributors.
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Ice Cube to Endorse Coors Light Beer