Theboombox
:
Pitbull is following in the footsteps of Diddy and Ludacris by jumping into the liquor business. The MC announced a new partnership with spirits company Voli Light Vodka. The new deal makes Pitbull a shareholder as well as a spokesman and ambassador for the company.
“Apart from being pioneers in a new category,” Pitbull said in a statement, “Voli Light Vodka is the smoothest and most delicious drink that I’ve had, and because of that I’ve decided to partner with them.”
In turn, the company, which was founded in 2008, is looking to increase its brand awareness by adding Pitbull to the team.
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Pitbull Signs on to Promote Voli Vodka