Tanzania Daily News (Dar es Salaam)
Orton Kiishweko
20 March 2011
THE Minister for Information, Youth, Culture and Sports, Dr Emmanuel Nchimbi has called on more corporate companies to sponsor other sports just as they do with soccer.
He said recently in Dar es Salaam when Serengeti Breweries Limited (SBL) launched the Media Golden Moment Launch, whose aim is to celebrate its brand’s successful moment following its Premium Serengeti Lager Brand third consecutive win of the German Agricultural Society (DLG) award.
“Sponsorships by corporate companies has really picked up and we are grateful for that, but I was speaking to other sports bodies today, including boxers and they asked me to make this call,” he said.
Sponsorship in sports is a major source of revenue for the various sports disciplines like netball, rugby, golf, boxing, races -is yet to beat that of soccer, the most popular game.
At the launch, which also attracted the soccer national team,Taifa Stars and their coach Jan Poulsen, the SBL Corporate Relations Director, Teddy Mapunda, assured soccer stakeholders that the company would continue sponsoring the national soccer team.
Speaking at the event, Poulsen said his boys are ready for their 2012 African Cup of Nations (Afcon) qualifying match against the Central African Republic scheduled for next Saturday in Dar es Salaam.
Stars will play the CAR for the first time ever in the qualifiers and will need to beat the visitors, should they harbour hopes of qualifying for the next year’s AFCON finals that will be jointly hosted by Equatorial Guinea and Gabon.
Stars are currently placed third in the group D with a point from two matches, having managed an away 1-1 draw in the first match against Algeria, before conceding 1-0 defeat at the hands of Morocco in the second match played at the National Stadium last year.
When asked for his golden moment, SBL’s Managing Director, Richard Wells termed the product as a home grown product that puts the national team on top.
SBL has been participating in the beer testing event in DLG since 2008 and has successively managed to win the award twice for the brand. Wells said that DLG competition is considered as the toughest testing organization in the world for beer and it’s also an expensive undertaking to take part in such an activity.
“In the last three years, PSL has won a GOLD medal from both DLG and Monde Selection, which are internationally recognized to be one of the toughest testing organizations in the world for beer,” he noted.
AllAfrica – All the Time
Taken from:
Tanzania: Nchimbi Calls for Non-Soccer Sponsorship