Inside the NFL’s $9.3 billion machine

Just how lucrative is the NFL? While the league won’t divulge exactly how its $9.3 billion pie breaks down (a sticking point in the ongoing labor talks), that figure is roughly equivalent to the GDP of Macedonia, and slightly more than eBay’s 2010 revenues.

For a further sense of its vastness, consider that the GFP is not much smaller than the estimated revenues of major league baseball ($6 billion to $7 billion), the NBA ($3 billion to $4 billion), and the NHL ($1 billion) combined.

Here are some of the major drivers behind the booming football economy.