Steve Jobs, goes the old joke at Apple, is surrounded by a reality distortion field; get too close and you might believe what he’s saying. Apple has made believers out of millions of customers — and made a lot of investors rich — but Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He’s been covering Apple – and watching Steve Jobs operate — since 1982.
The companies, deals, and trends in tech that are moving market and making headlines. Written by JP Mangalindan and emailed every day and as news happens.
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iPad price chop: $399 sale