The Sunday night game delivered 9.1 million total viewers and six million households. It was second most-watched NBA game on television during the 2010-11 season to date.
Bryant won MVP for the West team which pulled out a dramatic victory over the LeBron James-led East team. Rihanna performed at the half-time show before taking a courtside seat next to Justin Bieber, who was named MVP in the Celebrity All-Star game on Friday night.
The 2003 All-Star Game was the final appearance by NBA superstar Michael Jordan.
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NBA All-Star game highest ratings since 2003