LG Boss Visits Ghana

The Managing Director of LG Electronic in charge of Africa has paid a day’s working visit to Ghana for the first time to familiarise himself with the operations of the company’s


During the tour, he had business discussions with Somotex Ghana Limited, the exclusive distributor for LG Products in Ghana and also visited the Somovision showrooms and LG digital centres in the country.

A statement released by the Somotex Ghana Limited described Mr Jaeyoung Lee, who has served for 25 years as a “hands-on” person.

While in Ghana, the Africa Operations MD visited other outlets that deal in consumer electronics and home appliances in Accra.

Speaking to media personnel in Accra, Mr Lee added, “This has been a very instructive and fulfilling visit. I have always wanted to visit Ghana and the warmth and hospitality extended by all Ghanaians during my visit have been heart warming, to say the least.”

Ghana, he said, occupies a very important position in the growth plans of LG Electronics in Africa, noting that “we are taking more steps to ensure that our presence here is more comprehensive to service all segments of the Ghanaian populace.”

“We shall, along with our partners, always endeavour to raise the bar in terms of product introductions as well as customer satisfaction norms.”

Mr Lee also expressed concern about fake LG products that were introduced onto the market by unauthorized distributors, stressing that they were not aligned to Africa-centric conditions.

“We feel very strongly about this issue because this kind of illegal representation provides low benefits to our valued Ghanaian customers who buy LG only because they are assured of the promises that the brand delivers,” he added.

He revealed that Somotex Ghana Limited has been LG’s sole and exclusive sales & service distributor in Ghana for almost 20 years.

He said his outfit would bring tropicalized products that are designed for the African market, with excellent after sales service provided by Somotex unlike illegal importers who do not even carry the LG Pan Africa Warranty service on their products.

Mr Ryu, General Manager of West Africa operations, accompanied Mr Lee to Ghana.

By Ellen Sheilla Arthur