The Ã¢â‚¬Å“Rap DoctorÃ¢â‚¬Â of Hiplife popularly known as Okyeame Kwame, with his recent hot single ‘Woso’ remix, who was part of the defunct ‘Akyeame’ group has described the current status of the Hiplife industry as Ã¢â‚¬Å“SICKÃ¢â‚¬Â.
He has further explained that, Hiplife is sick simply because the industry is lacking the marketing structures in promoting and selling music on the international market, than what has been done so far in the last decade.
The Rap Doctor, made this observation in an exclusive interview with the paper yesterday, on phone, in Accra.
As Okyeame Kwame is trying to carry his lyrical genius to higher heights and has identified the disunity on the front of the music industry to fight for a common course in order to promote policies which would help contribute to the state of Hiplife.
The Hiplife star, however, hinted that Copyright and poor creative works of musicians add up to the current sad status of the music industry.
Ã¢â‚¬Å“Hiplife began on the back drop of high life, which is the traditional music of the country. Musicians that have fought for the existence of Hiplife include Reggie Rackstone, Nananom, Akyeame and others, who have really produced good and creative albums, but the industry has not been that lucrative.
Those who took up Hiplife a decade ago to invest in were business men such as Travel and Tour Agencies, whose interest was for people to travel out of the countryÃ¢â‚¬Â, Okyeame Kwame emphasised.
The Hiplife star indicated that lack of education has also contributed to this current level of the industry; it is due to this which has encouraged me to educate myself in the line of marketing, so as to market my products.
I would encourage my follow musicians that are coming up to take education seriously so as to be able to market their products to the level they would love to.
He was quick to castigate earlier European settlers for not promoting the Ghanaian culture, especially music, but urged them to promote Ghanaian music to generate revenue for the industry, adding that, Ã¢â‚¬Å“Ghana is not known for manufacturing cars and other technological items. But the only thing Ghanaians is good in is producing their rich culture through music which foreigners have not been good atÃ¢â‚¬Â.
Okyeame Kwame has two albums, Bohye ba and M’awensem (My poetry) to his credit. Bohye ba was a massive success and featured Daasebre Dwamena.
Before that, he had featured on Obrafour’s Execution Diary with Opabeni. M’awensem was released in 2008 and has been enjoying great airplay as well. Some of his songs include Anaa, Hello Maame, Opabeni, Ghana mmaa, Woani so anaa, Tutu, Mmre, Mate ahwe ne do mu, Odo wo owuo akyi a, Te m’ase, etc.