Bay Area radio station Latino Mix 105.7 has been partying like its 2002 — over and over and over again.
Sometime on Friday afternoon, 105.7 started playing ”Hot in Herre,” Nelly’s classic ode to sweaty dance floors, on endless repeat. As of Sunday evening, they were still going strong.
The all-Nelly format is apparently part of a marketing stunt to coincide with the station’s transition to an English-language “Hot 105.7.”
“Hot in Herre” isn’t the only song to mark a radio-station relaunch.
In 1992, the Bay Area’s 107.7. turned into WiLD 94.9 by playing “Wild Thing” for three straight days.