Posted: Monday 4th August 2014 at 10:57 am

‘The New Black’ Launched


CASTLE MILK Stout (CMS), one of the flagship brands of Accra Brewery Limited, has launched a novel campaign dubbed ‘The New Black’ as part of its efforts to keep in tune with the rising of Africa and celebrate the African Renaissance.

Accra Brewery Limited would be taking the ‘The New Black’ campaign across urban Ghana over the coming weeks and months through a celebration of the African Renaissance through editorials and event activations.

The launch attracted a number of personalities including CMS brand ambassadors, Ms Caroline Sampson, Mr Mikki Osei-Berko and Mr David Oscar.

The New Black Campaign which is in a series, is expected to celebrate Afro-optimism; that in spite of the challenges the continent brings; Africans are finding their own way through these challenges, never losing that fine balance between modernity and tradition.

Samuel Dery, Brands Manager of Castle Milk Stout, stated at the launch that ‘CMS through the New Black Campaign is revelling in these new emerging Africanswho are using individual flair, creativity and tenacity to express their unique identity. Indeed, they have been at the forefront of the birth of the modern African brand in music, fashion and technology, to mention but a few.’

He emphasized that ‘CMS offers a uniquely rich and smooth drinking experience that allows the consumer to stand out and enjoy the best of worlds.’

Young Africans are increasingly looking for positive alternatives and CMS provides the link between the New Black and a compelling set of benefits to consumers,’ he concluded.

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