The Citizens Of Ghana Consider That The Best Quality Is Offered By Toyota, Sarkodie, Christiano Ronaldo, Asamoah Gyan, Manchester United F.C…


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Best sportsman/sportswoman in Ghana – Asamoah Gyan ranked best

Best Ghanaian music group – Majority nominated R2Bees

Best singer in Ghana – Most emphasised Sarkodie
In the commercial categoriesGhanaians nominated, for example, the providers of the absolute highest quality level: IDEAL Milk (category: milk); Rice Master’s (category: rice); Samsung (category: mobile phone); Dark and Lovely (category: shampoo); HP (notebooks); Adidas (sportsfootwear); Barclays Bankof Ghana (bank); SIC (insurance company), Visa (credit card) etc.

The QUDAL Research aims to make quality and the importance of quality more popular. ICERTIAS emphasizes that ‘with the QUDAL project, we wish to draw the consumersattention to the fact that they are fully entitled to live better and demand a better quality on the market for their moneyThe right to quality and a better quality life is particularly important nowadays, when the global environment is demanding’.

The QUDAL market research does not measure market share (sales) nor the power of a brand but exclusively the experience and opinion of the consumers on who, for them, offers the highest level of quality in certain categories in their country.

The QUDAL project researches and awards entities (products, services, media, public persons, culture and sports etc.) offering the highest level of quality in a certain territory – in the opinion of the citizens – i.e. the consumers themselves.

On the QUDAL project
The QUDAL – QualitymeDAL Research is conducted fully in accordance with the provisions of the ‘International Code on Market and Social Research’ adopted by the International Chamber of Commerce (ICC) and the World Association of research experts (ESOMAR).

QUDAL – QualitymeDAL ( is a project of the Swiss organization ICERTIAS – International Certification Association GmbH (

‘The QUDAL -QUalitymeDAL research and award-giving project sends a message to the consumers that it is them, and only them, who are entitled to make decisions on what actually provides the best quality on the market.With this, we wish to send a strong message to the producers and service providers that they should make an effort and provide citizens with the best quality for their money…’

ICERTIAS, Zurich, Switzerland




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