Sterling Bank raises stake on customer rewards, CSR
STERLING Bank Plc has rewarded its customers under the bank’s “Savers’ Promo,” scheme.
The winners were unveiled at the grand finale of the promo, which produced additional 23 winners to the 70 winners that have already emerged, also rewarded a customer from Trans-Amadi Branch, Port-Harcourt- Amadi-Nna Homa, with a KIA Sports Utility Vehicle- Sportage, as the grand prize winner.
Also, the bank, at the weekend, led the campaign in ensuring clean environment, by mobilising its workforce to join in the cleaning of Obalende Area of Lagos, as part of its Corporate Social Responsibility (CSR).
It said the financial institution has concluded plans to raise the bar in CSR by extending the borders of its activities from sports to education, adding that such could also be part of its strategy in business development.
The Chief Financial Officer of the bank, Abubakar Suleiman said that survey conducted on the social media by the bank on 1000 things youths would want to do for their country, keeping the country clean came topmost, hence Sterling Bank used this opportunity, as a starting point, to mobilise others around the area for the project.
“There are certain things we can do with or without government. Cleaning our environment is one of them. Singapore is rated as the cleanest place in the world, but it is humans that are living there and they make it happen.
“Whether we want to do it for our personal health or for the benefit of living in a cleaner environment, it is what we would like to see become a nationwide event.
“What we are doing today is more of being a good Nigerian, whether as individual or corporate body, not necessarily CSR. We just want to see others do the right thing.
“Apart from this, we have supported sports development, especially among the youth- football and cricket. But in the near future, our focus area- education will be strategically unfolded. We would be there, not just for CSR, but as part of our business development. We would be helping to improve the quality of education in Nigeria,” Suleiman said.
Meanwhile, the bank’s promo draw for the grand finale, which was conducted electronically, with customers drawn from the geographical areas of operations, rewarded 10 customers with refridgerators and home theatres as consolation prizes, eight others with N500,000 each, another four with N1 million each and the grand prize of SUV for one person.
The Chief Planning, Research and Statistics Officer, Consumer Protection Council, Susie Odiete, and the representatives of National Lottery Commission, Obi Iroegbu commended the bank for the transparency in the process, saying that the past winners have been confirmed and assuring that the present winners would be personally confirmed by their respective agencies.
Earlier, the bank’s Head of Retail Market, Donald Osa-Edokpolo said that the essence of the promotion was to reward loyalty, encourage savings culture, drive the financial inclusion initiative of the Central Bank of Nigeria in order to reduce the number of the unbanked.
“Today is a manifestation of our customers’ loyalty. Even though the promotion has impacted on our liability portfolio, on the other hand, it has affected lives positively. It has also contributed positively to the financial inclusion policy.
“There would be other promotions aimed at impacting lives after this. This is our way of giving back to the society,” he said.