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uniBank (Ghana) Limited has embarked on a major drive across the country to whip up interest in its maiden promotion meant to reward customer loyalty and to encourage the habit of saving.
As a result, the bank has showcased the first prize of its ‘Dream and Drive Promotion,’ a 2013 Range Rover Evoque’ with a float through the principal streets of Kumasi in the Ashanti Region.
The five-hour float, with the Range Rover Evoque vehicle mounted on a branded trailer, went through Harper Road, the Ahodwo Roundabout, the Asokwa Overhead to Anloga Junction through Amakom Asafo and to the Adum Business Centre.
It also went through the Kejetia Market through the Zoo area to Suame, Abrepo; then to the Komfo-Anokye Teaching Hospital, Roundabout and finally back to Adum Business Centre and later to the Harper Road branch.
Enthusiastic staff and the promotion’s ambassadors and volunteers distributed flyers and took time to explain the purpose, benefits and the prizes to be won on the mega Dream and Drive Promotion to interested residents along the routes of the float.
The Branch Manager, Mr Emmanuel Atuobi-Yeboah, in his address, expressed management’s appreciation to the residents of Kumasi for their massive patronage and participation in the ongoing promotion.
“We launched this promotion to show immense appreciation to our loyal and cherished customers for doing business with us and we are proud to state that we are very happy with your participation so far”, he said.
The branch manager also used the occasion to invite other residents in Kumasi who had not joined the promotion to do so in order to win exciting prizes.
Mr Isaac Palomeras, Advisor, Branch Network and Richard Osei Anane, Head, Marketing and Communications, all of uniBank also joined in the float.
The Dream & Drive Promotion launched on August 7, 2013 in Accra, has a pleasure trip for two to Dubai plus USD 5000 spending money as the second prize with the third prize being US$10,000 cash.
It will also give-away more than 70 consolation prizes including Tecno smart phones, tablets, Samsung LCD TV sets, Home Theatres among many other things.
The promotion ends on November 7, 2013; the first mini-draw will be held in Takoradi on Thursday, September 12, 2013.
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