The Nigeria music industry has evolved into a global phenomenon with the emergence of young, vibrant, talented entertainers, songwriters and producers who churn out amazing tunes at an amazing frequency to keep the attention of their growing global fan base while gaining international recognition and success.
There seems to be no end in sight to this revolution with a drive by young and talented prospects aspiring to make a name for themselves in the entertainment industry. Many uber-talented singer-songwriters however do not make it to the big stage, playing for the equivalent of beer money in restaurants, make shift hangout spots, on street corners and basically everywhere that will have them.
The growing importance of empowering indigenous unknown talents, providing recognition and a launch pad for a successful career in the entertainment industry necessitated the birth of an initiative, “Lets Go Naija”.
Lets Go Naija in its inaugural stage would run for 3 months starting August 7, 2014 and would be implemented through a syndicated radio programme hosted by Dan Foster across leading radio stations in Lagos, Port-Harcourt, Abuja, Delta and Bayelsa States. The show will celebrate genius and talent of “Naija” people through the universal language of music, comedy and life changing testimonials.
This initiative which is powered by Shell Nigeria will also promotes ‘unsung’ local heroes – men and women who have contributed or benefited from Shell-Nigeria’s numerous empowerment initiatives around the country and would seek to educate its listeners on the importance of energy and how it affects our future.
A critical aspect of the “Lets Go Naija” initiative is the segment for the “unknowns” which spotlights singers, comedians and musicians to be judged by an online audience that would decide (through a voting system) the top acts on a weekly basis to vie for the spot of the next top rated Nigerian act.
For more information on this initiative you can follow the conversation through the following social channels – || Twitter- @LetsGoNg || Facebook – Facebook.com/letsGoNaija || Instagram: @LetsGoNg