Samsung Africa welcomes BBM
The mobile social networking application, BBM, is now available on Android smartphones, including Samsung, with effect from September 21.
Samsung confirmed that BBM, which used to be limited to Blackberry smartphones, would be available as a free download for Samsung GALAXY smartphones across Africa from the Google Play store.
“We are pleased to officially announce that BBM will be available for Samsung GALAXY smartphones across Africa,” the Vice President and Chief Operating Officer of Samsung Electronics Africa, Mr George Ferreira, said in a statement.
He added that the company was focused on driving consumer experiences based on customisation to suit every lifestyle.
“By offering an additional messaging service through our Samsung Messaging hub, it has never been easier to stay connected. This is another way that we are providing our customers with a more integrated lifestyle experience and a powerful new way of communicating and sharing. It’s really about giving the African market what they want – and what they want is choice.”
The development means Samsung users will join a vibrant community of 60 million BlackBerry smartphone customers who rely on BBM to stay in touch with friends, family and colleagues every day.
Samsung GALAXY smartphone users will have access to an extensive range of BBM features, including BBM chats and multi-person chats with BBM Groups, as well as the ability to share photos and voice notes.
BBM will form part of Samsung’s Messaging hub as a complementary addition to the current slate of propriety and third party messaging services that Samsung customers enjoy.
“We are excited to welcome Samsung customers in Africa to the global BBM community,” Mr Andrew Bocking, the Executive Vice President for BBM at BlackBerry said.