If an average Ghanaian citizen had an unlimited amount of money at their disposal and made decisions exclusively based on quality, they would attend concerts by Sarkodie and R2Bees.
This is according to a research conducted by ICERTIAS, a Zurich-based group.
Sarkodie and R2Bees are part of results of the first Ghanaian QUDAL – QUality meDAL – DEEPMA Research conducted in June this year by means of an online survey on a sample of 1,200 Ghanaian internet users older than 15 years of age.
According to the research, Ghanaians consider that the best quality – from entertainment, business to sports – is offered by Toyota, Sarkodie, R2Bees, Christiano Ronaldo, Asamoah Gyan, and Manchester United F.C.
Apart from attending concerts by Sarkodie and R2Bees, Ghanaians would drive a Toyota, and would most like to watch football matches by Manchester United.
Some of questions asked and answered during the survey include:
Specify the name of the family car manufacturer or supplier that, in your personal experience and opinion, offers absolutely the highest level of quality in in your country: The majority of the surveyed responded – ‘Toyota’
Best world sportsman – Christiano Ronaldo
Best sports club (regardless of which sport) – Manchester United F.C.
Best Ghanaian sports club (regardless of which sport) – Asante Kotoko SC
Best sportsman/sportswoman in Ghana – Asamoah Gyan
Best Ghanaian music group – R2Bees
Best singer in Ghana – Sarkodie
In the commercial categories Ghanaians nominated, for example, the providers of the absolute highest quality level: IDEAL Milk (category: milk); Rice Master’s (category: rice); Samsung (category: mobile phone); Dark and Lovely (category: shampoo); HP (notebooks); Adidas (sports footwear); Barclays Bank of Ghana (bank); SIC (insurance company), Visa (credit card) etc.
Organizers of the research said ‘QUDAL Research gives a completely new picture of Ghana and the Ghanaian market and reveals what Ghanaian citizens think of available value, quality and the way they recognise and value them.’ Story by Ghana | Myjoyonline.com | Ernest Dela Aglanu (Twitter: @delaXdela / Instagram: citizendela)
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