Panasonic introduces eco-friendly products to Africa
Panasonic, the electronic appliance manufacturer, has developed a range of eco-friendly products to provide its African and Middle East customers with energy-efficient solutions at a time the world is going green.
The products include energy efficient and eco-friendly solar lanterns, ventilating fan, ceiling fan and air purifiers which can kill germs and bacteria in the atmosphere, air conditioners for individual and corporate use as well as LED lights that utilise less energy, to help Africa in particular stem its energy deficit challenges.
Officials of the company said at the first-ever Panasonic Africa Systems Exhibition that as part of its contributions towards a green environment in Asia pacific and Africa, it will distribute up to 100,000 units of its solar lanterns to underprivileged societies in Africa and the Middle East.
Held at the commodious and beautiful Safari Park Hotel in Nairobi, Kenya, the event attracted Panasonic’s key business partners a cross-section of journalists from Africa as well as the company’s regional and global representatives.
Products on display included business solutions such as telephones, faxes, office automation solutions, educational solutions as Panaboards, High definition communication solutions, network and analog products, home security products, batteries and lamps, air conditioners and also eco solutions.
Panasonic plans to actively promote and create new business-to-business (B2B) and business-to-governments (B2G) opportunities in Africa, while continuing to sustain its products in the traditional business-to-consumer (B2C) business lines.
The Managing Director of Panasonic Marketing, Middle East and Africa (MEA), Mr Masao Motoki, said the company had already distributed several thousands of lanterns in Asia and Africa.
The lanterns which use solar panels to recharge in six hours come with superior advantages to the traditional kerosene lantern because charging is free, it emits no toxic gas.
When charged, the lantern has supplementary cables for charging cell phones and energy in the lantern can also last for up to 20 hours.
Mr Motoki told a team of reports drawn across Africa that since the product was primarily targeted at people without access to electricity, commercial sale of the product would be done in collaboration with non-governmental organisations, microfinance institutions and enterprises.
The distribution of the free lanterns would however be done in through Panasonic representatives across the countries.
It is estimated that about 1.3 million people were still living without access to electricity as of 2011, representing up to 19 per cent of the world’s population.
About 600 million of such persons live in Africa. Ghana has over 70 per cent coverage of electricity, having introduced the self-help electrification project in the 1990s. The country, however, still faces the challenge of power generation.
To further enhance indoor air quality (IAQ), Panasonic has developed cutting-edge technology of producing nano-sized electrostatic atomised water particles, called “nanoe”, which is capable of inhibiting house dusts and air borne pollutants as well as reducing bad smell.
Panasonic nanoe Air Purifiers are very popular as they are among the best in improving indoor air quality, which is one of the effective ways to reduce cause of asthma attacks.
The AVS air-conditioners which also runs on the nanoe technology enables it to remove up to 99 per cent of bacteria, viruses and molds in the atmosphere. The equipment also has an inbuilt sensor that enables it to cut power when the environment cools or when there are no movements in the room.
Along with IAQ solutions Panasonic also provide solutions for water, as its auto and non-auto water pumps are designed with compact, reliable and energy efficient for African market.
“In Auto Series Water Pump, flow of water can be controlled by the automatic switch associated with water tap operations. Panasonic water pump uses Nitrogen Gas technology in operation of automatic pressure switch, which can perform consistently without reducing efficiency,” Mr Sugaya Motoharu of Panasonic Marketing, MEA, said.
He said Panasonic had enhanced its core technology in developing Air Moving Equipment such as Range Hood (Cook Hood), Air Curtain, Hand Dryer and Electric Fan.
“African market is one of the fastest growing markets of today, and by integrate variety of solutions in Panasonic, we would like to focus and expand IAQ solutions business through Business to Business (B2B) as well as Business-to-consumers (B2C) in Africa,” he said.
By Samuel Doe Ablordeppey/Graphic Business/Ghana
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