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‘Effective customer service critical for business survival’

The Customer Service Practitioners Association and some stakeholders in the oil and hospitality industries have described as critical the role of effective customer service to the success of businesses.

This, they said, would help to protect customers against fraudulent customer service operations in Nigeria.

At a meeting with the executives of CUSPA in Lagos, a customer service trainer and Chief Executive Officer/Principal of Deep Blue Energy Services Limited, Ms. Anita Omoile, noted that the activities of CUSPA was a step in the right direction towards addressing customer service issues in Nigeria.

A statement from CUSPA on Thursday quoted her as saying that with a system that monitors and regulates customer service delivery in Nigeria, there would be great relief to both customers and responsible firms.

 She said, “Organisations must have the needed consciousness. They must work and discharge their service as though they are being watched. But most importantly, customer service delivery must begin from the top to the bottom. The executives and management of organisations must lead by example.

“An organisation with any form of service offering is either giving great service or it is not. There is no half and half to delighting the customer. We are all customers, we know our rights, we demand and insist that we must be served like the kings that we are. He who has the cash is king.”

The Chairman, Southern Sun Hotels Ikoyi, Lagos, Mr. Ernest Orji, in the statement, also enjoined all stakeholders to embrace and be part of the customer protection cause, as the benefits were enormous to the service industry.

CUSPA said its executives had earlier paid courtesy visits to Chairman, Alpha Institute and Pro Chancellor, Michael Okpara University of Agriculture, Umuahia; Prof. Anya O. Anya; and Managing Director/Chief Executive Officer, InfoSoft Limited,  Mr. Pius Okigbo Jr, among others, who applauded the initiative and pledged their support to the cause.”

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