MTN launches festival to promote data use
MTN has launched the third edition of its Internet Festival dubbed (IFest) to drive awareness to enhance the use of the internet and data usage in the country.
The festival would be a month-long campaign which would be interspersed with Data Clinics, a nation-wide tour of regional capitals and tertiary institutions aimed at educating and activating data for customers.
Also planned for the festival will be a three-day fair at the Accra International Conference Centre that would focus on showing the various data and device offerings available to the general public.
A team is also expected to embark on sales and data education focusing on areas with Third Generation (3G) availability with specific targets on places where 3G utilisation is very low, such as Elmina and Yamoransa in the Central Region.
A Data Clinic train will be setup; this will move from city to city with the aim of educating and activating data settings for users.
The MTN drive comes at a time when figures from International telecommunications Union (ITU) indicate that Internet penetration in Ghana has moved from 14.11 per cent in 2011 to 17.11 per cent in 2012, representing a 3 per cent growth.
Of the figure, MTN has dominated Ghana’s data market with 63 per cent market share, according to the National Telecommunications Authority (NCA).
Globally, the use of smart devices and social media has helped to increase the use of data.
According to the United Nations, there will soon be as many mobile cellular subscriptions as the seven billion people inhabiting the planet.
The ITU’s The World in 2013: ICT Facts and Figures, shows that despite a positive general trend where 96 per cent of the world has access to mobile phones in the developing world, including Ghana, 90 per cent of the 1.1 billion households are still not able to surf the Internet.
The Managing Director of the company, Mr Serame Taukobong, said at the launch of iFest that “the company has the required supporting structures and is poised to lead the delivery of a bold new digital world”.
MTN has three modern data centres to support corporate organisations and individuals while it has also modernised and increased the capacity of its base stations to take care of increased network demand.
The company has deployed 21 megabyte per second (MBPS) data services to enhance customer experience and also testing what it described as its “next-generation of ultra-high speed connectivity of 42 MBPS”.
By Charles Benoni Okine/Graphic Business/Ghana
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