Mr. Brandful (left) interacting with Mr. Alimi (right).
Country Manager of Invest In Africa, Sam Brandful, on Thursday paid visited the offices of DAILY GUIDE as part of a media engagement programme to foster links with media houses in Accra.
Invest in Africa is an independent non-profit partnership organization established in 2012 to actively support investment in Africa and develop local enterprises with Ghana as its priority market.
Mr. Brandful shared with Fortune Alimi, Editor of DAILY GUIDE and his team, Invest in Africa’s mandate to improve partnerships between international investors and local businesses.
This will be achieved by raising the profile of Ghanaian SMEs to make it easier for international investors to find the best local firms to partner with.
IIA will also offer these local SMEs critical business skills training to help them become internationally competitive and support the local content agenda.
He stated that as part of efforts to forge strong and sustainable links between local suppliers and investors, Invest in Africa is expected to launch an online database known as the African Partner Pool (APP) later in the year for local suppliers, businesses across all sectors.
This would serve as a platform to gain visibility for Ghanaian SMEs and connect them with potential foreign and domestic clients.
The African Partner Pool will also offer business skills and management training to help achieve its dual aim of attracting greater investment to Ghana and local SMEs while raising competiveness.
Mr. Brandful said, ‘The goal of the APP is to help international companies and purchasers to identify suitable and credible local partners/suppliers, who have the potential to meet key best practice international standards.’
According to the findings, a major challenge SMEs encountered was a huge information & communication gap between multi-national corporations and local suppliers, including a lack of awareness of credible local firms by multi-national companies and basic challenges for local firms in accessing tenders.
Mr. Alimi, in a remark, noted that the newspaper was always ready to partner both local and international companies to advance their cause.
He therefore urged businesses to forge good relationships with the media to help sell their messages.
IIA is supported by an increasing number of partners.
These include Tullow Oil, EY formerly (Ernst & Young), Lonrho and Ecobank, as global partners, while GIPC, AGI, UT Bank, Guinness Ghana Breweries Limited (GGBL) and AB & David Law make up the group of local partners.
A business desk report
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