IAM introduces men’s fragrance to Ghanaian market
Inter African Marketing (IAM) has introduced a new men’s fragrance onto the Ghanaian market.
Invictus, the new masculine fragrance which combines marine freshness with soothing mask to create an irresistible scent, is set to be the new blockbuster of the PUIG group.
Speaking at the launch, the Marketing Director of IAM mentioned that the initiative was aimed at bringing global luxury brands to Africa.
“Invictus is the perfect addition to the Pca Rabanne family of fragrances which started with Black XS, followed by one million, encapsulating the aspiration to be rich and famous,” he added.
Chosen for its powerful masculinity and Lartin identity, the name Invictus aims to evoke an image of an unconquered, invincible hero, whom no one can resist.
PUIG brands across West and East Africa includes Estee Lauder, Cartier, Elizabeth Arden, Tom Ford and Carolina Herrera.