Good CSR initiatives attract investors — Ms Greenstreet
The Corporate Relations Director of Guinness Ghana Breweries Limited (GGBL), Ms Preba Greenstreet, has underscored the importance of corporate social responsibility (CSR) for businesses.
She said this when she chaired the inaugural CSR public lecture organised by the CSR Foundation and the United Nation’s Global Compact Network.
The lecture was on the theme: ‘The Business Case for Corporate Social Responsibility.’
It was delivered by Prof. Wayne Dunn, a practising professor in CSR at McGill University and a founder member of the McGill University’s Institute for the Study of International Development.
Opening the lecture, Ms Greenstreet said case studies have shown that while profit and shareholder value may be the end game, responsible businesses have attracted more investors, reduced their risks and addressed stakeholder concerns by creating and perpetuating shared value.
“At GGBL, we understand the inter-connected relationship between business and communities and this drives our commitment to improve livelihoods through the pursuit of our Local Raw Material initiative, in addition to our Water of Life programme which seeks to provide access to clean drinking water to vulnerable communities across the country,” she said.
Professor Dunn said the global business environment was changing, adding that consumers, investors, governments and employees were now becoming increasingly environmentally aware of their purchasing, investment, regulatory and choice of companies to work for.
“We can no longer deny the fact that doing good is a competitive advantage,” he noted.