The much-awaited this year’s edition of the Close-Up Salsa Fiesta dubbed ‘The Freshness Dance Revolution’ was launched on Saturday at a colourful ceremony held at the DND Lounge and Restaurant at Osu in Accra.
The Close-up Salsa Fiesta is the biggest gathering of Salsa lovers and one of the most exciting events in the Ghanaian entertainment industry in recent times.
It is also a great source of entertainment and a fun experience for both beginners and those who are already familiar with the dance steps.
Salsa is also known to bring people together by the very nature of the closeness of the partners involved in the dance and this requires a lot of confidence.
This year, the event, being organised by Unilever Ghana Limited, promises to be different from the previous ones, and the dance instructors have successfully done their part to ensure that participants from all the various Salsa clubs would have their fair share of the dance.
Speaking at the launch ceremony, the Senior Brands Manager of the Unilever Ghana Limited, Patience Oforiwa Mpereh, said, ‘This year’s Salsa freshness dance revolution activation promises to be very different and more engaging as we step up the level of freshness and excitement by bringing the activation to your door step.’
She explained that there would be two regional open air parties, one in Kumasi and the other in Accra which would also serve as the grand finale. ‘We are not leaving our friends from Takoradi out of the fun. We will be there to recruit some people to participate in the Kumasi party. The parties will be spiced with celebrity salsa performances as well as musical performances from some seasoned artistes.’
She stressed that this year’s competition is going to relaxed and opened to as many young people as possible to generate more fun, adding, ‘You don’t need to be a Salsa expert to participate and a series of simple Salsa fusion dance moves such as Salsa fused with Azonto and Alqaeda will be taught through social media, musical programmes on television and on the spot dance lessons.’
According to Ms Mpereh, during the competition, audience would be randomly called to couple up and execute their Salsa fusion moves with difficulty level ranging from mimicking to creating moves.
People would level up through the competition and the best two persons would be selected from each region to participate in the grand finale in Accra.
Winners would be rewarded with exciting items such as Dr Dre beat, cash prizes and hefty hampers from Unilever.
There would also be lots of exciting and engaging moments such as the Close-up moment photo contest and freshness corner with some celebrities on social media and radio.
By George Clifford Owusu ( [email protected] )
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